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Duncan Stephen

Human-centred decisions

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Tag: Market research

Article — 23 August 2021 — 988 words

Overlaps between user experience and other disciplines — a benefit, not a problem

Content design — Information architecture — User experience — User research

A large teal block overlapping with five differently coloured stripes

Have you ever been told that by doing human-centred work you’re stepping on someone else’s toes? I have heard it a number of times. More and more people are exploring the apparent overlaps between human-centred approaches and other disciplines.

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Linknote — 13 April 2019 — 47 words

Business — Media — Social science

The weird machine that measured radio audiences in the 1930s and 1940s — Matt Novak — Paleofuture

Audimeter

If you think the way they measure radio audiences is primitive now (and, by the way, it is), then wait until you read about the Audimeter. A great look at the history of radio ratings, and the early days of trying to measure the impact of advertising.

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