Could you be our nudge intern?
We have a fascinating opportunity for a University of Edinburgh undergraduate student to join our team as an intern this summer. The job has a cool title: nudge intern.
Human-centred decisions
We have a fascinating opportunity for a University of Edinburgh undergraduate student to join our team as an intern this summer. The job has a cool title: nudge intern.
Many designers talk about user-centred design. But design approaches alone aren’t sufficient to ensure we are human-centred. Design approaches can be used carelessly — or even maliciously — to centre the designer and sideline the user.
Innovation falls flat when it doesn’t respond to a human need. Use human-centred approaches to understand people’s fundamental motivations and needs. These are the stabilising forces for innovation.
This post is about how a policy (crashing out of the EU) that will do nearly everyone harm and some great harm seems to have considerable, albeit still minority, support… You either have to assume that a third of the population has gone mad, or instead see this as a fundamental failure of information. The […]
It’s fashionable to dismiss rational choice theory out of hand. But contrary to what you may have been told, aspects of rational choice theory can still be helpful in understanding the world. And I find it a useful way to think about user experience.
Last week I attended the Public Sector Design Community Meet-up. Attendees were invited to share a book, podcast or talk that has influenced or supported their career.
Believing you are naturally talented at something may in fact be detrimental to your development.
Richard Thaler has won the Nobel economics prize for his work in behavioural economics. Knowing about this area is essential if you are a designer, to help you gain an understanding of what makes people tick.
Autonomous vehicles — driverless cars — are coming. There will be bumps in the road along the way. But they are essential to fix our cities.
Why user-centred design is like a trade.
People often claim that if you do not vote then you automatically lose your right to have a say in any way. This idea is dangerous and wrong.
I thought I had joined the many people who don’t use their degrees in their careers. But I have come to realise that my degree in social science has been absolutely vital to my web design work.