The weird machine that measured radio audiences in the 1930s and 1940sMatt NovakPaleofuture

Audimeter

If you think the way they measure radio audiences is primitive now (and, by the way, it is), then wait until you read about the Audimeter. A great look at the history of radio ratings, and the early days of trying to measure the impact of advertising.

Duncan Stephen

Photo of Duncan Stephen

I lead teams and organisations to make human-centred decisions. I am a lead content designer and information architect at the Scottish Government.

Email — contact@duncanstephen.net

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