Crying over spilt milk: An empathy map example

Example empathy map

I have recently been involved in a project with the University of Edinburgh UX Service to conduct [user research for the API Service](https://duncanstephen.net/user-experience-research-for-the-university-of-edinburghs-api-service/).

In one of the workshops we ran, we wanted participants to work with empathy maps to give us an insight into their experiences.

This post on the University Website Programme blog outlines [how I introduced workshop participants to the concept of empathy maps](https://website-programme-blog.is.ed.ac.uk/crying-over-spilt-milk-an-empathy-map-example/), with an example around my own experience of buying milk.

Buying milk is a simple task that most of us carry out on a regular basis. But this example showed how using an empathy map can reveal a surprising amount of detail about the behaviours and feelings someone goes through when completing a task.

Presenting findings of our user research for the API Service

User experience research for the University of Edinburgh’s API Service

I have been leading some user research for a project at the University of Edinburgh to develop API Service. [This post on the University Website Programme blog outlines the steps we went through in the first phase of the research](https://website-programme-blog.is.ed.ac.uk/user-experience-research-for-the-api-service/). This included interviewing developers, running workshops, and developing personas and journey maps.

This has been a successful and rewarding project. It has been particularly interesting for me to do some UX work that wasn’t necessarily to do with a website. There will be a couple more blog posts about it to come.

Dundee’s new dawn: From invisible town to Scotland’s coolest city

In September, Scotland’s first dedicated design museum arrives in the shape of the V&A Dundee. For the city’s inhabitants, there’s a cautious optimism in the air.

A good, balanced piece about Dundee. Cautious optimism is a great way to describe the atmosphere of Dundee.

When I moved to Dundee in 2010, people told me it was up and coming. The waterfront area has been in a constant state of flux, as 40-year-old buildings make way for a new masterplan. The roadworks and upheaval are dealt with through gritted teeth, in recognition that this is all for the greater good in the long term.

Dundee is still up and coming in 2018. The question is: when will it actually come up?

Twitter gets message order wrong

Philip Hunt on how bad Twitter’s user interface has become.

When Twitter started out, it was such a simple concept. Just straightforward status updates; no real interaction. (When I joined Twitter, @ replies didn’t even exist yet.)

Over time it has added more and more features — replies, retweets, quote retweets, threads. Seemingly it has not been thought through properly.

If you spend a lot of time on Twitter, you catch onto these user interface quirks pretty quickly. But new users must find it so intimidating. So it is little wonder Twitter struggles to attract and retain new users.

The secret cost of research

A belter of an article on why it is difficult to persuade people to undertake user research:

Research is simply asking questions about how the world works. And asking questions about how the world works threatens established authority.

I especially love the section “Bad research is good theatre”:

Focus groups look like how people imagine research looks. In a special room, controlled. But just because you have a 2-way mirror doesn’t make it anything more than a tea party. Actual ethnographic research happens where the people you’re studying do the thing you want to learn about. It’s often unsatisfyingly messy and low tech.

Fake research makes people money, and it makes people in charge feel good, but it’s useless and potentially dangerous to a design project.

So how do you get decision-makers to see the light? Understand them as people, like a good UXer should!

Unsexy fundamentals focus: User experiences that print money

An extraordinary example of someone trying to give a publisher a lot of money — and the publisher making that experience as difficult as possible.

I’ve said before that I don’t have much sympathy for most publishers who are struggling. This is one example of exactly why many of their struggles are largely their own fault.

It beggars belief that a publisher should make it so hard to buy their product online. Many of them have a long hill to climb.

Liminal thinking

A powerful explanation of how beliefs are formed, and what little resemblance they have to reality.

Your beliefs form the fundamental model that you use to navigate the world, to think about things, to decide what to do and what to avoid, like a map. We form a lot of these beliefs by middle childhood.

And since you’re the one who built the map, it’s natural to believe that it corresponds to the territory that you are navigating. After all, most of the time, your map gets you where you want to go. So much so that when the map doesn’t get you where you want to go, the first thing you question is not the map but reality.

Of software designers and broken combs

An interesting way of thinking about skills development that I hadn’t heard of before. Conventional wisdom suggests aiming for a [T shaped distribution of skills](https://en.wikipedia.org/wiki/T-shaped_skills) — (the horizontal bar representing shallow skills across many disciplines; the vertical bar representing deep understanding of one discipline).

The broken comb model suggests developing a moderately deep understanding across many disciplines.

> With certain exceptions, organizations with many T-shaped people may have difficulty keeping all of those T-shaped people busy. If the base of my T is icon design, but there are no icons available to design, I am either stuck twiddling my thumbs, or doing something I’m much less good at.

Design’s lost generation

As usual with Mike Monteiro, I don’t agree with everything he says (or the way he says it). But this is a seriously thought-provoking article on the failure of a generation of designers.

I am part of design’s last generation. I’ve fucked up. We all have. None of us did enough. Maybe the tide was too strong, or maybe we were too weak. But as I look behind me I see the hope of a new generation. They’re asking better questions, at a younger age, than we ever did. And I truly hope they do better than us because the stakes have never been higher.