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Crying over spilt milk: An empathy map example

I have recently been involved in a project with the University of Edinburgh UX Service to conduct user research for the API Service.

In one of the workshops we ran, we wanted participants to work with empathy maps to give us an insight into their experiences.

This post on the University Website Programme blog outlines how I introduced workshop participants to the concept of empathy maps, with an example around my own experience of buying milk.

Buying milk is a simple task that most of us carry out on a regular basis. But this example showed how using an empathy map can reveal a surprising amount of detail about the behaviours and feelings someone goes through when completing a task.