Comparing service design and business designBen Holliday

Business design can be very different to service design if it’s focused on the wrong things. But Ben Holliday notes:

Service design is business design when we focus on and care about designing for both internal staff and external user experience together as front and back stage of how a service works.

All too often business design is narrowly self-serving. If it’s not focused on ultimately improving things for your users or customers, it will do damage in the long run.

People affinity mapping

I had a fabulous day at the [Service Design Academy](http://sda.ac.uk/) bootcamp yesterday.

It’s part of the [PDA in Service Design](http://sda.ac.uk/index.php/our-courses/service-design-award/). I never thought I’d be a student again. But I’m loving the opportunity to get stuck in and get talking to like-minded peers from other organisations.

It’s great to be back in Dundee again too! Looking forward to seeing what day two has in store.

Generating ideas

Generating ideas

Distilling our ideas

Distilling our ideas

View of V&A Dundee

The view from my hotel window

[What product managers can learn from teachers about running great workshops](https://medium.com/@philippa.peasland_69295/what-product-managers-can-learn-from-teachers-about-running-great-workshops-73f235e61cd3)

As it happens, I was recently talking to a colleague about the links between teaching and running workshops. I have come to appreciate the similarities this year. A couple of my colleagues used to be teachers, and working with them has made the parallels become clear.

This article contains some great tips on how to improve your workshops with techniques used by teachers.