Linknote — — 139 words

User experience — User research

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Crying over spilt milk: An empathy map example

Example empathy map

I have recently been involved in a project with the University of Edinburgh UX Service to conduct [user research for the API Service](https://duncanstephen.net/user-experience-research-for-the-university-of-edinburghs-api-service/).

In one of the workshops we ran, we wanted participants to work with empathy maps to give us an insight into their experiences.

This post on the University Website Programme blog outlines [how I introduced workshop participants to the concept of empathy maps](https://website-programme-blog.is.ed.ac.uk/crying-over-spilt-milk-an-empathy-map-example/), with an example around my own experience of buying milk.

Buying milk is a simple task that most of us carry out on a regular basis. But this example showed how using an empathy map can reveal a surprising amount of detail about the behaviours and feelings someone goes through when completing a task.

Article — — 815 words

User experience — User research

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Adapted from a post originally published on the University of Edinburgh Website and Communications blog. Buying milk ought to be a simple task. But this example empathy map shows how you can use the technique to tease out an unexpected amount of detail about a user experience. In our recent project conducting user research for […]

Article — — 1,091 words

Technology — User experience — User research

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Adapted from a post originally published on the University of Edinburgh Website and Communications blog. The UX Service has been carrying out user research for the Service Management team, who are currently undertaking a programme to develop an API Service as part of the Digital Transformation Initiative. An API — or application programming interface — […]