Readability vs creativity: a false choice?Lauren PopeLa Pope

A person's feet with arrows pointing in opposite directions

Why “brand voice” or creativity shouldn’t stop you making your content readable and accessible.

…a brilliant brand voice isn’t brilliant if it isn’t readable and accessible to all.

Duncan Stephen

Photo of Duncan Stephen

I lead teams and organisations to make human-centred decisions. I am a lead content designer and information architect at the Scottish Government.

Email — contact@duncanstephen.net

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