Archive — Fashion

The death of clothing

The death of clothing

Clothing sales are on the decline. Guess what? Millennials are to blame.

In seriousness though, it is interesting to consider the declining role of clothing in how people express themselves.

As clothing sales have declined, technology purchases have climbed — as have experiences.

So, pay for a good smartphone. Go on an experience. Brag about it on social media. A new pair of jeans would seem weak in comparison.

Who needs fashion these days when you can express yourself through social media? Why buy that pricey new dress when you could fund a weekend getaway instead?

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Fashion, Maslow and Facebook’s control of social

Fashion, Maslow and Facebook’s control of social — Benedict Evans

An interesting look at the parallels between the fashion industry and modern day digital trendsetters.

The fashion industry does not set fashion – it proposes them. It tries to work out the mood and the zeitgeist and looks for ideas that might express that. The same, increasingly, for Facebook – it cannot really decide how people use its products or what they see, only propose. 

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