Archive — Liberty Media

Photo — 2018-09-15

Trying to use the new F1 timing app

The new Formula 1 timing app is comically bad. Even on quite a large screen, it only shows 10 drivers — at a gigantic font size. Meanwhile, the live driver tracker is juddery and completely unusable.

But hey, I guess it uses Sean Bratches’ new fonts.

The old app wasn’t perfect, but at least it gave you all the information you needed to follow a session, and the driver tracker was usable.

It’s difficult to believe Liberty Media did any usability testing with any F1 fans before unleashing this style-over-substance atrocity.

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Formula 1 has trademarked Daniel Ricciardo’s shoey

Formula 1 has trademarked Daniel Ricciardo’s shoey

This seems like a bit of a dick move from Formula 1.

It doesn’t mean F1 is going to go about suing Australian drivers from other categories indulging in sock juice, but it does mean that anyone selling Shoey-themed drinking vessels could be slapped with a strongly-worded ‘stop-what-you’re-doing-or-else’ letter from Liberty Media.

…But when Ricciardo retires, or races in a different category, won’t it seem absurd that the celebration he made famous is trademarked by Formula 1? And not Ricciardo, nor even the Mad Hueys who originally came up with it?

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