Pace layers

Article — 4 February 2025 — 1,406 words

There’s no such thing as a technology problem

Business — Social science — Society — Technology — Web

Information has become the forgotten half in “information technology”. Tech companies are struggling because they aren’t focusing on the human problems they need to solve.

Article — 2 July 2021 — 1,431 words

Pace layers in experience design — Stabilise innovation by understanding people’s needs

Social science — Society — Technology — User experience

Innovation falls flat when it doesn’t respond to a human need. Use human-centred approaches to understand people’s fundamental motivations and needs. These are the stabilising forces for innovation.