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Duncan Stephen

Human-centred decisions

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Tag: Richard Thaler

Article — 10 August 2022 — 1,525 words

Nudge in human-centred approaches

Economics — Service design — User experience

Work: The University of Edinburgh

There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

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Article — 9 October 2017 — 383 words

Nobel economics prize: Richard Thaler and behavioural economics

Digital — Economics — User experience

Supply and demand curves

Richard Thaler has won the Nobel economics prize for his work in behavioural economics. Knowing about this area is essential if you are a designer, to help you gain an understanding of what makes people tick.

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