Archive — Search engine optimisation

The future of SEO has never been clearer (nor more ignored)

The future of SEO has never been clearer (nor more ignored)

I don’t always pay attention to SEO stuff, but I found this analysis of trends in search interesting. It seems that search engines are sending less and less traffic to websites. It’s interesting to compare this trend to the original Google ethos, which was that wanting to keep people on your own site was crazy. But that’s where Google seem to be now.

Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves.

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Underscores, optimisation and arms races

Underscores, optimisation and arms races

The story of how one character — the underscore (_) — provided an early glimpse of the problems we now face with dominant tech firms exerting their power over the web.

We found ourselves resistant to what felt like a coercive effect of Google’s rising domination, especially since Google’s own Blogger platform was a competitor of ours. Our expression of that frustration was expressed by a debate over a single character: We were using _ because we thought it looked nicer, so why should we change to – just because Google liked it better? Weren’t they supposed to adapt to what we published on the web?

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