Linknote — — 175 words

Current affairs — Human-centred approaches — Music

Dutch “singing road” silenced after villagers complain: “I’m going nuts” — Palko Karasz and Yonette Joseph — The New York Times

A car driving over the musical rumble strips

This must be the most spurious “road safety” feature ever conceived.

A Dutch town decided to install rumble strips that are set at certain frequencies so that cars “play” the regional anthem as they drive over them.

This article focuses on the fact that this feature is driving residents crazy as they repeatedly have to hear this raspy version of the same melody all day (and night) long.

But surely the spurious justification is more deserving of ire.

Local officials hoped the strips would encourage drivers to stick to the speed limit.

Because, apparently, the melody would only play when drivers are driving at the right speed. Except, as officials concede later in the article, that’s not even true. If you drive at a different speed, the melody still plays — just at a different speed. Perhaps drivers may even speed up just to end the din more quickly.

What a terrible idea!

This article also contains a brilliant video from Tom Scott demonstrating an even more disastrous version of the same idea, in California.

Linknote — — 100 words

Human-centred approaches — Society — Technology

Designing Google Maps for motorbikes

Some nice work from Google Maps on how they immersed themselves in their users’ world to understand how to improve Google Maps for motorbike users in places like Delhi and Jakarta.

The research team included engineers, UX designers, product managers, and marketing leads, all from different parts of the world. We met with two-wheeler drivers from Jaipur, Delhi, Bangalore, and Jakarta, in environments from bustling transportation hubs to kitchen tables in people’s homes. Our intention was to understand and relate to people in a way that felt authentic — we wanted to learn through immersion.

Linknote — — 156 words

Human-centred approaches — Travel

The psychological tricks TfL uses to make London’s tube feel faster

A great piece of the little experiments TfL is carrying out in an attempt to improve the efficiency of the London Underground.

But it’s striking that the consensus of most of the experts in this piece seems to be that real improvements wouldn’t be possible without fundamental transformations in the infrastructure.

Short of building new stations and drilling tunnels for larger trains, we’re stuck, says Simeon Koole, lecturer at the University of Bristol. “I would be reluctant to argue there is anything specific about behaviour that makes it difficult to change, and focus more on particular material restrictions of the tube: the confined space limits the possibilities for redesigning tube cars and platforms and therefore for managing passenger flow and conduct.”

But as cities grow, perhaps any little thing we can do will be worth investigating.

See also: The amazing psychology of Japanese train stations

Linknote — — 92 words

Economics — Human-centred approaches — Travel

The amazing psychology of Japanese train stations

How Japan uses behavioural science (nudge theory) to keep its railways flowing efficiently.

Tokyo is home to the world’s busiest train stations, with the capital’s rail operators handling a combined 13 billion passenger trips annually. Ridership of that volume requires a deft blend of engineering, planning, and psychology. Beneath the bustle, unobtrusive features are designed to unconsciously manipulate passenger behavior, via light, sound, and other means. Japan’s boundless creativity in this realm reflects the deep consideration given to public transportation in the country.

Article — — 388 words

Culture

My name is Duncan and I am interested in fonts. Against my better judgement, sometimes I blurt out this fact, and people run a mile. But is it becoming acceptable? Simon Garfield’s book, Just My Type, would make it seem like a perfectly normal interest. Though there is a nod and a wink towards the […]