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Designing Google Maps for motorbikes

Some nice work from Google Maps on how they immersed themselves in their users’ world to understand how to improve Google Maps for motorbike users in places like Delhi and Jakarta.

The research team included engineers, UX designers, product managers, and marketing leads, all from different parts of the world. We met with two-wheeler drivers from Jaipur, Delhi, Bangalore, and Jakarta, in environments from bustling transportation hubs to kitchen tables in people’s homes. Our intention was to understand and relate to people in a way that felt authentic — we wanted to learn through immersion.