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Duncan Stephen

Human-centred decisions

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Tag: Multichannel

Article — 20 October 2026 — 2,007 words

What you get is what you mean

Accessibility — Content design — Digital — Web

An adaptation of the "shaded eye" symbol sometimes used to symbolise blindness. The slash through the eye is the slash that is part of a text string to signify HTML: "< / >"

Standing for “what you see is what you get”, wysiwyg has become so ubiquitous that many people consider it a must-have for a writing environment. But it is leaving the integrity of content in tatters.

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Article — 26 August 2026 — 1,587 words

Understanding what we mean — Ontology in information architecture

Business — Information architecture — User experience

Work: Scottish Government

Icon of three people represented by different shapes. They are connected by dashed lines to one teal square.

Just as human-centred approaches as a whole have suffered from being flattened to a superficial layer, information architecture has suffered its own flattening. Ontology helps us deepen our practice and improve user experience by getting alignment around what we mean.

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