A basic diagram of a desert, with multiple sand dunes visible in the distance. The furthest-away sand dune has a blue flag on top

I have long been an advocate of agile ways of working. One of the things that originally drew me to user experience was the opportunity to have evidence-based ways of understanding the changes you need to make. So I was surprised whenever I encountered people who believed that user experience methods ran counter to the principles of agile.

Demonstrating the impact of human-centred approaches — Further reflections from the UCD Gathering conferenceWebsite and Communications Blog

The second of my two posts on my work team’s blog about UCD Gathering, the remote conference I attended in October.

This blog post covers the third theme I wanted to highlight: how we can better demonstrate the business impact of human-centred approaches.