Linknote — — 83 words

Technology

Friday furnace

This is exactly why it’s worth investing the effort to own your content.

Medium owner/operator Ev Williams is Mark Zuckerberg. You remember when Facebook enticed publishers to pivot to video for Facebook and then killed news/opinion video on Facebook? Medium has pivoted something like five times, and each time it’s severely injured a whole tranche of publishers and writers who it invited in.

I really don’t understand why companies and professional media organisations are using Medium at all.

Linknote — — 98 words

Economics

Sin taxes are less efficient than they look

Very interesting piece on the pros and cons of sin taxes (taxes on things like tobacco, alcohol).

Implied, but not quite explicitly mentioned here, is the fact that because such items tend to have low price elasticity of demand (in other words, price rises don’t change consumption habits all that much) — because they are usually addictive. As such, they are excellent revenue generators for governments.

This is an issue that’s well worth being on top of, as such taxes increasingly cover new things — like sugar and plastic bags.

Linknote — — 114 words

Social science — User experience — User research

Keeping yourself out of the story: Controlling experimenter effects

How do you stop yourself, as a user researcher, biasing the results? An important topic for user researchers to consider. (It’s also an excellent excuse to re-tell the story about Clever Hans, the horse who everyone thought could count, until they realised he was simply reacting to subtle, unintentional cues from his trainer.)

I recently undertook some usability testing, where I was asking people to complete tasks that I didn’t know how to complete myself. This meant I was less likely to bias the participant. But it was a strange experience for me, and it made me less certain about how to conduct the test.

Linknote — — 233 words

Technology — Web

“Google was not a normal place”: Brin, Page, and Mayer on the accidental birth of the company that changed everything

Fascinating article about the early days of Google. One eye-popping section recalls how they originally tried to sell their technology to other search engines, only to be knocked back.

I remember going to this one meeting at Excite, with George Bell, the C.E.O. He selects Excite and he types “Internet,” and then it pops up a page on the Excite side, and pretty much all of the results are in Chinese, and then on the Google side it basically had stuff all about N.S.C.A. Mosaic and a bunch of other pretty reasonable things. George Bell, he’s really upset about this, and it was funny, because he got very defensive. He was like, “We don’t want your search engine. We don’t want to make it easy for people to find stuff, because we want people to stay on our site.” It’s crazy, of course, but back then that was definitely the idea: keep people on your site, don’t let them leave. And I remember driving away afterward, and Larry and I were talking: “Users come to your Web site? To search? And you don’t want to be the best damn search engine there is? That’s insane! That’s a dead company, right?”

Linknote — — 170 words

Accessibility — User experience — Web

Why Gov.uk content should be published in HTML and not PDF

How to give up PDFs and improve your higher education website’s user experience

The crusade against PDFs has been one of my constant hobby-horses over the years. It has also led to some of my toughest battles in my work.

Users hate PDFs, because it makes it harder to use content. But content owners love PDFs, because it makes it easier for them to create content. It is the ultimate in user-hostility. “Who cares about the users? PDFs make my job easier for me.”

So it was great to see two trusted sources reiterate the importance of getting rid of PDFs, within days of each other.

This has also reminded me of a small project I promised I would do, but never got around to — to publish my dissertation as an HTML webpage. The idea was to demonstrate how versatile HTML is, even for things like technical or academic writing. Maybe I’ll return to that this autumn.

Linknote — — 174 words

Current affairs — Media — Technology

How a Google Maps update lead to the promotion of fringe views

Google Maps made a small tweak to its interface so that the fully zoomed-out view displayed as a globe, rather than the Mercator projection it use before.

Peter Gasston noticed that the angle many news publications found was to cover the reaction from flat Earthers.

This gave ad-funded publishers their opportunity to get some attention money: a simple product update isn’t a story, but a manufactured controversy is…

The result is that a manufactured controversy about a minor product update has given false equivalency to the fringe views of a small band of crackpots so everyone can get a few pennies in advertising revenue. This is the attention economy in action, and it’s rotten.

Remember that repeating a lie — even while you make clear that it’s a lie — makes people more likely to believe it’s true.

This is how the media works these days. And it explains a lot about what’s going on in the world right now.

Linknote — — 108 words

Culture — Society

Consume less, create more

We first consume and then think if we really needed it… Have we not seen people who are constantly busy on their phones consuming stuff without moving a needle for anyone? We need to jump off the consumption treadmill.

The goal, then, is to consume mindfully…

This is part of the reason why I have committed to writing about a link each day. It gives me direction and focus for what I consume, and I find myself wasting less time on pointless content. (Goodbye Instagram, I miss you far less than I expected.)

As a result, I’m learning more, thinking more, and feeling sharper.

Linknote — — 78 words

Architecture — Technology

Evolving floorplans

The rooms and expected flow of people are given to a genetic algorithm which attempts to optimize the layout to minimize walking time, the use of hallways, etc. The creative goal is to approach floor plan design solely from the perspective of optimization and without regard for convention, constructability, etc.

I’m not sure this would work in real life. But it’s a fascinating idea, and the floorplans are certainly interesting to look at.

Via Boing Boing.

Note — — 152 words

Media — Web

Scotsman screenshot

It’s no wonder newspaper websites are in trouble. Their latest scheme is to “lock” content by turning it into squiggles unless you watch at least 6 seconds of an advert. Needless to say, this is a horrible experience, and only makes it all the more likely that I’ll turn away from certain websites.

I’m afraid to say that I know I’m going to have a dreadful time any time I try to read anything on the Scotsman or any other Johnston Press website. Every time, I am bombarded with a cacophony of offensive adverts, which grind my computer to a halt. And when they deign to show me the content I came for, more often than not it’s badly written, and clearly a rush-job by a stressed-out writer being made to churn out any old crap in the name of volume.

Why would I bother following a link to the Scotsman website again?

Linknote — — 197 words

Architecture — Business — Social science

It’s official: Open plan offices are now the dumbest management fad of all time

New research suggests that open plan offices hinder collaboration rather than help it.

> Previous studies of open plan offices have shown that they make people less productive, but most of those studies gave lip service to the notion that open plan offices would increase collaboration, thereby offsetting the damage.
>
> The Harvard study, by contrast, undercuts the entire premise that justifies the fad. And that leaves companies with only one justification for moving to an open plan office: less floor space, and therefore a lower rent.

My current office is my first open plan one. I am still ambivalent about the benefits or otherwise of open plan. The shift may have contributed to [my feeling that I had lost my mojo](https://duncanstephen.net/how-i-learnt-to-embrace-handwriting-sketching-and-sticking-stuff-on-walls/).

I definitely make heavy use of chat and messaging to communicate with people a couple of desks away. That might not necessarily be a bad thing. But I do miss the gently assertive act of simply walking into someone’s office to get their attention. It all seems a bit more difficult to do that in an open plan office.

Linknote — — 87 words

Accessibility — Content design — Human-centred approaches — User experience

Readability guidelines

I really like this idea of crowdsourcing, and making available to the community, a set of readability guidelines based on evidence.

I see many content designers spending time talking – arguing – about points of style when often accessibility and usability show what we should do.

What if there was one place where we, as a community, shared knowledge and created a style guide that was accessible, usable and – if we wanted – evidenced?

We could then spend time on the things that matter more to our organisations.

Linknote — — 147 words

Current affairs — Media

From catfishing to unregistered religious marriages: finding news stories hidden In Plain Sight

This looks like a great initiative being driven by some journalists in the BBC.

It was in a conversation following the Grenfell Tower disaster, instigated by our former Director of News, James Harding, which brought about the In Plain Sight project.

In Plain Sight set out to get to those stories and tell them in a way that resonates with younger and more diverse audiences.

To do that, we’re not creating a new programme, platform or launching another BBC brand. We’re simply making sure sure that younger, more diverse members of staff are given a platform to pitch stories and then are producing and reporting those stories themselves across existing BBC outlets.

We have been running manager-free sessions, where we invite along staff from across the BBC to come and pitch ideas.