How a Google Maps update lead to the promotion of fringe views

Google Maps made a small tweak to its interface so that the fully zoomed-out view displayed as a globe, rather than the Mercator projection it use before.

Peter Gasston noticed that the angle many news publications found was to cover the reaction from flat Earthers.

This gave ad-funded publishers their opportunity to get some attention money: a simple product update isn’t a story, but a manufactured controversy is…

The result is that a manufactured controversy about a minor product update has given false equivalency to the fringe views of a small band of crackpots so everyone can get a few pennies in advertising revenue. This is the attention economy in action, and it’s rotten.

Remember that repeating a lie — even while you make clear that it’s a lie — makes people more likely to believe it’s true.

This is how the media works these days. And it explains a lot about what’s going on in the world right now.

Evolving floorplans

The rooms and expected flow of people are given to a genetic algorithm which attempts to optimize the layout to minimize walking time, the use of hallways, etc. The creative goal is to approach floor plan design solely from the perspective of optimization and without regard for convention, constructability, etc.

I’m not sure this would work in real life. But it’s a fascinating idea, and the floorplans are certainly interesting to look at.

Via Boing Boing.

Scotsman screenshot

It’s no wonder newspaper websites are in trouble. Their latest scheme is to “lock” content by turning it into squiggles unless you watch at least 6 seconds of an advert. Needless to say, this is a horrible experience, and only makes it all the more likely that I’ll turn away from certain websites.

I’m afraid to say that I know I’m going to have a dreadful time any time I try to read anything on the Scotsman or any other Johnston Press website. Every time, I am bombarded with a cacophony of offensive adverts, which grind my computer to a halt. And when they deign to show me the content I came for, more often than not it’s badly written, and clearly a rush-job by a stressed-out writer being made to churn out any old crap in the name of volume.

Why would I bother following a link to the Scotsman website again?

The sound of silence: What we’re not saying about Siri and her AI gal pals

Why are digital assistants almost always given female-sounding voices?

While stakeholder preference might sound like a perfectly good reason at first, it hides an ugly reality. To make this clear, let me tell you a story about a talented young woman who I managed. She designed voice features for our clients’ prototypes. Although she created a voice that was meant to be genderless, the client kept referring to the voice in feminine terms. In other words, he heard what he expected to hear.

…BMW learned the hard way that female voices aren’t always the right route to take when German drivers of its 5 Series vehicles complained about “taking directions from a woman.” Yes, really.

Platforms, agile, trust, teams and werewolves

> Sometimes you go to conferences or meetups and they feel like a bit of a chore. You end up listening to a lot of PR spin from people who only want to share the best good news they’ve got. They’re usually under pressure to show their best side, and to sell their own success. We get why that happens, but it can be a dull experience if you’re in the audience.

This point from Giles Turnbull at Public Digital chimes with something that has been on my mind a bit recently.

People often talk about “failing fast” or being “unafraid to fail”. But those same people are often suspiciously unwilling to speak about their failures.

In a way that is understandable. But it would be good to hear more people genuinely opening up about the things that have gone wrong. Don’t just constantly trumpet the things that are going great (or the things that aren’t going great, but you *say* they are). If it’s true that you learn from failure, help others by sharing that — as well as your success stories.

Broadband speed map reveals Britain’s new digital divide

It turns out that it is not just rural areas that are suffering due to BT/Openreach’s inability install broadband infrastructure fit for the 2010s, never mind the future.

The UK’s status as a fibre laggard has been the subject of intense debate within the telecoms industry, with only 4 per cent of residential and small business premises connected to full-fibre networks capable of delivering ultrafast speeds, compared with 80 per cent of units in Portugal.

It transpires that some of the slowest postcodes are within our largest cities, including London and Edinburgh.

With rural areas and second cities saying they have been left behind in the race to install ultrafast broadband networks, it is surprising to see that areas of London, including Kensington, Millwall on the Isle of Dogs and Rotherhithe, have clusters of postcodes with average speeds below the minimum required by the government. Central Manchester is a broadband blackspot, as is the Baltic Triangle in the heart of Liverpool, according to the postcode-level data.

Annoying online ads cost business

Results from a study of users of Pandora has quantified the effect of shoving adverts in users’ faces. As part of the experiment, a section of users were served fewer ads than normal, and another section were served more ads than normal.

…after 1.5 years of being exposed to the experimental conditions, people did use the service more, the fewer ads they were served. At the end of the experiment:

  • The low-ad group listened for 1.7% more hours weekly than the control group.
  • The high-ad group listened for 2.8% fewer hours weekly than the control group.

Guardian Media Group digital revenues outstrip print for first time

The company’s annual report, which covers the 12 months to April 2018, shows the Guardian website attracted an average of 155m monthly unique browsers, up from 140m the year before, with an increased focus on retaining regular readers rather than chasing traffic by going viral on social networks.

Digital revenues — which include reader contributions and online advertising income — grew 15% to £108.6m, as income from the print newspaper and events business fell by 10% to £107.5m.

Could it be that — shock horror — focusing on quality rather than vapid clickbait is the sustainable business model journalism was looking for all along?