Small b blogging

I love this idea of small b blogging — pursuing meaningful connections over mass pageviews. You might call it anti-clickbait.

Much of the content that is crammed down our throats through giant platforms like Facebook is designed to grab eyeballs, pageviews and clicks. This sort of content brings transient pleasure, but little real value.

This is similar to my reasons for starting blogging again. While I’m sure I won’t ever again get the same amount of pageviews I used to get in 2006–2007, there is something about regularly reaching a smaller number of people to share something worth writing home about.

It’s a virtuous cycle of making interesting connections while also being a way to clarify and strengthen my own ideas. I’m not reaching a big audience by any measure but the direct impact and benefit is material.

Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.

Strategic thinking with blog posts and stickers

There has been a lot of chat recently about the apparent decline in quality of Government Digital Service (GDS) blogs. That debate isn’t explicitly mentioned here by former GDS employee Giles Turnbull. But perhaps this is the blogging equivalent of a subtweet (a subblog?).

The idea is basically this: you think out loud, on your blog, over a long period of time. At least months. Probably years. Each new post is about one thing, and tells a single story of its own, but also adds to the longer narrative. Each new post helps you tell that longer, deeper story, and becomes another linkable part of the timeline.

This also feeds into the wider commentary surrounding the apparent (or perhaps merely hoped-for) resurgence in blogging this year.

I certainly find this a useful contribution in explaining the value of blogging. It must not be run through the traditional communcations department wringer. The whole point of blogging is that is by real people (not comms people), talking about their real experiences and even their mistakes.

If you only talk blandly about your successes, you’re not really talking.

Twitter gets message order wrong

Philip Hunt on how bad Twitter’s user interface has become.

When Twitter started out, it was such a simple concept. Just straightforward status updates; no real interaction. (When I joined Twitter, @ replies didn’t even exist yet.)

Over time it has added more and more features — replies, retweets, quote retweets, threads. Seemingly it has not been thought through properly.

If you spend a lot of time on Twitter, you catch onto these user interface quirks pretty quickly. But new users must find it so intimidating. So it is little wonder Twitter struggles to attract and retain new users.

Unsexy fundamentals focus: User experiences that print money

An extraordinary example of someone trying to give a publisher a lot of money — and the publisher making that experience as difficult as possible.

I’ve said before that I don’t have much sympathy for most publishers who are struggling. This is one example of exactly why many of their struggles are largely their own fault.

It beggars belief that a publisher should make it so hard to buy their product online. Many of them have a long hill to climb.

Underscores, optimisation and arms races

The story of how one character — the underscore (_) — provided an early glimpse of the problems we now face with dominant tech firms exerting their power over the web.

We found ourselves resistant to what felt like a coercive effect of Google’s rising domination, especially since Google’s own Blogger platform was a competitor of ours. Our expression of that frustration was expressed by a debate over a single character: We were using _ because we thought it looked nicer, so why should we change to – just because Google liked it better? Weren’t they supposed to adapt to what we published on the web?

Escaping Twitter’s self-consciousness machine

On how the experience of using Twitter is transformed by removing all metrics from the interface.

The article makes a good point about why platforms like Twitter place so much emphasis on numbers:

The type of person who tends to be a high-level coder at a top tech firm… usually got great grades, attended a premier university, and now competes for bragging rights by trying to log the longest hours of anyone at the office. These people thrive in numbers-focussed environments. Perhaps it’s predestined that their world view would infect the user interfaces they create.

It is tempting to think our obsession with metrics is part of human nature. But is it just a trait of a particular type of person?

Reclaiming my blog as my thought space

Dries Buytaert on reclaiming his blog. It’s just the latest of many blog posts I have read recently from people keen to share more personal content on their own websites.

My blog is primarily read by technology professionals — from Drupal users and developers, to industry analysts and technology leaders — and in my mind, they do not read my blog to learn about a wider range of topics. I’m conflicted because I would like my l blog to reflect both my personal and professional interests.

This is a struggle I well recognise. When Twitter was born, those more personal snippets moved to social media. Bloggers felt the need to become more professional and write more polished, fully-fleshed articles.

But Twitter (and other social media services) no longer fill that gap the way they used to. The most viable answer is to go back to the good old days of more personal blogging.

My original iPod is a time capsule from 2002

What happened when one person started up his iPod for the first time in 15 years.

…I also came across music and artists which made me wonder what on earth I was thinking of when I loaded their tracks into iTunes. If I could talk to my 2002 self, I would sit him down and explain that Limp Bizkit’s album Chocolate Starfish and the Hot Dog Flavored Water is an abomination and not at all funny (my London music buddies and I thought it was hilarious at the time)…

…looking back through the playlists on my first and oldest iPod I was struck by the fact that some of the music from 2001 and 2002 seemed far more dated than some of the ’70s, ’80s, and ’90s.

I certainly have a memory of music from 2001/2002. In fact, because of my age, it is precisely when a lot of my favourite music was released. But I do wonder what I would discover if I found my iTunes library from that period, warts and all?

A few notes on daily blogging

A striking article, partly because I find it slightly eerie that the author chose to start blogging daily on 1 October, the same day I started blogging again.

I haven’t quite managed to blog on a daily basis. Although I do publish something at least once a day, I tend to write multiple posts at a time and schedule them for future publication.

(As an example, I’m writing this on Wednesday 28 February, in the expectation that I will publish it on Tuesday 6 March.)

As a result, I’m not sure I have benefited yet from resuming my regular blogging. Perhaps I will endeavour to carve out some time each day to write something.

If Google wanted to get found in Google

If you ever have to say you’re simple, you’re not. Because if you were truly simple then you wouldn’t have to waste time telling people you are. You’d just be simple. Only those with complexity syndrome feel the need to explain that they are simple. The more you have to write about how to use your product or service, the more you have failed as a designer.