Design for navigational momentum and unity

When trying to persuade people not to overload their navigation menus, I have often drawn an analogy with road signs. These must be a model of brevity, because drivers need to be able to digest them quickly.

Web users may not be travelling at 60mph, but they still want to get their stuff done quickly.

I enjoyed this Gerry McGovern article that draws a similar analogy:

The core purpose of navigation is to help you move forward. Designing digital navigation is not that different from designing navigation for a road. You always want to be able to help people maintain their momentum and get to their destination as quickly as possible. The essence of momentum is to help people move forward, and this is the essential purpose of navigation—to help people move forward.

Why the web will win

A reminder of the web’s resilience.

The web is designed to be open-source, and therefore it is designed to last.

Tim Berners-Lee’s 1989 proposal for the World Wide Web wasn’t the most technically sophisticated vision of the early internet, nor was it the most popular at the time. However, in 1993, Berners-Lee and CERN open-sourced all of the technology associated with the World Wide Web. The open nature of the World Wide Web meant it could be implemented by anyone, anywhere, on any computer.

Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

More on the hypocrisy of media organisation going after Facebook (which I recently wrote about).

What will happen when the Times, the New Yorker and other pubs own up to the simple fact that they are just as guilty as Facebook of leaking its readers’ data to other parties, for—in many if not most cases—God knows what purposes besides “interest-based” advertising?

Publishers haven’t realised just how big a deal GDPR is

With the media still consumed with scrutinising Facebook, Thomas Baekdal once again points out that it is the media who appear to be less prepared to deal with privacy trends and comply with new regulations like GDPR.

It’s interesting that Thomas Baekdal has emphasised that this is not only important for compliance. But because it is becoming a fundamental expectation.

He notes the clear changes that Google and Facebook have made in reaction to GDPR. In contrast to publishers.

I have yet to see any publisher who is actually changing what they are doing. Every single media site that I visit is still loading tons of 3rd party trackers. They are still not asking people for consent, in fact most seem to think they already have people’s consent…

Facebook and the end of the world

When the world goes up in flames, the handful of people left in the burning ruins of civilization will shrug, look at their feet, and—from inside a deep black hole of unending ennui—mumble pathetically how ironic and silly it is that the thing that ultimately took us all down was Facebook.

The Dunning-Kruger effect in innovation

The Dunning-Kruger effect describes the phenomenon whereby people with relatively little experience feel a high degree of confidence. This point is known as Mt Stupid.

Following this is the valley of despair, where the person loses their confidence, before slowly climbing the slope of enlightenment. The shape of this curve is strikingly similar to the [Gartner hype cycle](https://www.gartner.com/technology/research/methodologies/hype-cycle.jsp).

It is always tempting to think that I myself was atop Mt Stupid a couple of years ago, thereby making me on my way up the slope of enlightenment. However, I think this every time I see it.

This article makes the wise point that you can be on the slope of enlightenment for some issues, and still climbing your way to Mt Stupid on others.

> However, given that the human condition makes it difficult for each of us to realise the limitations of our own knowledge, we’ll have to live with temporary outbursts of hubris. There is no reason to be self-complacent. **Everybody is a wise expert in only a few things, while still climbing Mt Stupid in many, many others.**

Presenting findings of our user research for the API Service

User experience research for the University of Edinburgh’s API Service

I have been leading some user research for a project at the University of Edinburgh to develop API Service. [This post on the University Website Programme blog outlines the steps we went through in the first phase of the research](https://website-programme-blog.is.ed.ac.uk/user-experience-research-for-the-api-service/). This included interviewing developers, running workshops, and developing personas and journey maps.

This has been a successful and rewarding project. It has been particularly interesting for me to do some UX work that wasn’t necessarily to do with a website. There will be a couple more blog posts about it to come.

An ode to writing with a human voice

More on the apparent decline of blogs from the Government Digital Service (GDS).

This article makes the excellent counterpoint to a recent GDS post apparently attempting to address the debate around the quality of their recent blogging efforts.

> The measures of success cited include levels of ‘engagement’, aligning posts with campaigns, and instances of very senior officials publishing posts. This, to me, fundamentally misunderstands the value of blogging compared with more ‘formal’ communications. Aligning blogs more closely with PR activity doesn’t strengthen blogs— it nullifies their distinct value.

Of course, it is not just GDS who have suffered.

In the early days, blogging and social media was so vital precisely *because* it wasn’t traditional communications. When the communications people caught wind of the popularity of social media, they took control (which, for some reason, comms people are obsessed with). The comms crowd and the marketing mob turned social media into yet another stifled channel, designed to control the message, thereby destroying actual valuable communication.

See also:

* [Small b blogging](https://duncanstephen.net/small-b-blogging/)
* [Strategic thinking with blog posts and stickers](https://duncanstephen.net/strategic-thinking-with-blog-posts-and-stickers/)

Facebook quietly hid webpages bragging of ability to influence elections

Facebook have described the idea that they influence election results as “crazy”. It’s funny that they used to actually brag about their ability to help people win elections.

Their entire business model depends on them allowing advertisers to get results. It is absurd for them to claim they can help get results for advertisers, but not if they are political advertisers.