The web I want

Why developers’ obsession with using complicated JavaScript to deliver some text to users needs to stop.

I made my first website about 20 years ago and it delivered as much content as most websites today. It was more accessible, ran faster and easier to develop then 90% of the stuff you’ll read on here.

20 years later I browse the Internet with a few tabs open and I have somehow downloaded many megabytes of data, my laptop is on fire and yet in terms of actual content delivery nothing has really changed.

The future of SEO has never been clearer (nor more ignored)

I don’t always pay attention to SEO stuff, but I found this analysis of trends in search interesting. It seems that search engines are sending less and less traffic to websites. It’s interesting to compare this trend to the original Google ethos, which was that wanting to keep people on your own site was crazy. But that’s where Google seem to be now.

Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves.

Are we designers shamelessly good at self promotion?

An analysis of content about design — why people write it, how they look for it, and why it needs to be better.

Last year, we published and shared 4,302 articles and links with the community …

That’s a lot of links.

Most of them 5-minute Medium articles.

Not as thorough as we would like them to be.

Not deep at all.

Not as honest as our industry deserves.

This makes me wonder if my own approach — blogging daily with a link to and short remark about a 5 minute read — is wrong.

We definitely need to find more ways to write and think more deeply about design, and spend less time with superficial, self-promotional clickbait.

More on this from Khoi Vinh: Why designers don’t want to think when they read.

See also: Platforms, agile, trust, teams and werewolves — on why we need to see more stories about failure.

“Google was not a normal place”: Brin, Page, and Mayer on the accidental birth of the company that changed everything

Fascinating article about the early days of Google. One eye-popping section recalls how they originally tried to sell their technology to other search engines, only to be knocked back.

I remember going to this one meeting at Excite, with George Bell, the C.E.O. He selects Excite and he types “Internet,” and then it pops up a page on the Excite side, and pretty much all of the results are in Chinese, and then on the Google side it basically had stuff all about N.S.C.A. Mosaic and a bunch of other pretty reasonable things. George Bell, he’s really upset about this, and it was funny, because he got very defensive. He was like, “We don’t want your search engine. We don’t want to make it easy for people to find stuff, because we want people to stay on our site.” It’s crazy, of course, but back then that was definitely the idea: keep people on your site, don’t let them leave. And I remember driving away afterward, and Larry and I were talking: “Users come to your Web site? To search? And you don’t want to be the best damn search engine there is? That’s insane! That’s a dead company, right?”

Why Gov.uk content should be published in HTML and not PDF

How to give up PDFs and improve your higher education website’s user experience

The crusade against PDFs has been one of my constant hobby-horses over the years. It has also led to some of my toughest battles in my work.

Users hate PDFs, because it makes it harder to use content. But content owners love PDFs, because it makes it easier for them to create content. It is the ultimate in user-hostility. “Who cares about the users? PDFs make my job easier for me.”

So it was great to see two trusted sources reiterate the importance of getting rid of PDFs, within days of each other.

This has also reminded me of a small project I promised I would do, but never got around to — to publish my dissertation as an HTML webpage. The idea was to demonstrate how versatile HTML is, even for things like technical or academic writing. Maybe I’ll return to that this autumn.

Scotsman screenshot

It’s no wonder newspaper websites are in trouble. Their latest scheme is to “lock” content by turning it into squiggles unless you watch at least 6 seconds of an advert. Needless to say, this is a horrible experience, and only makes it all the more likely that I’ll turn away from certain websites.

I’m afraid to say that I know I’m going to have a dreadful time any time I try to read anything on the Scotsman or any other Johnston Press website. Every time, I am bombarded with a cacophony of offensive adverts, which grind my computer to a halt. And when they deign to show me the content I came for, more often than not it’s badly written, and clearly a rush-job by a stressed-out writer being made to churn out any old crap in the name of volume.

Why would I bother following a link to the Scotsman website again?

Four modes of seeking information and how to design for them

This is an old article, but some good brain food for those information architects out there. A good primer on some different ways people try to find content.

In my work on intranets and complex websites, I noticed a range of situations where people didn’t necessarily know what they needed to know. Additionally, when I opened my browser history to look for examples from recently-visited sites, I noticed that the majority of my own time was spent trying to find things that I had already discovered. These two modes didn’t fit into the concepts of known-item and exploratory information seeking. I call these “don’t know what you need to know” and re-finding.

I spent a while letting this rattle around my head, talking with IAs and designers, and realized that most only thought in terms of known-item searching. When discussing the other types of tasks, they’d ask with a horrified look, “So how do you design for that?”

Stylish browser extension steals all your internet history

If you use the Stylish browser extension, you ought to have a read of this. It might make you want to uninstall it immediately, as I did.

It appears that last year Stylish began collecting users’ data, including their full browser history, and even the contents of Google search results.

The above blog post explains exactly what is going on, and why it is a problem.

This is a great shame because Stylish provided a brilliant function enabling you to improve bad or unsuitable web designs very easily. I even created a style that improved the user interface for live timing on Formula1.com — which I still used up to last weekend, and has been installed by almost 500 others.

Not any more — I have uninstalled Stylish from my browser.

It’s time to rebuild the web

A reflection from Mike Loukides on Anil Dash’s recent piece on the missing building blocks of the web (which I also wrote about a few weeks ago).

His remarks on the state of RSS particularly resonate with me. Ever since Google killed off Google Reader, I have relied on Feedly. I have always had an uneasy relationship with Feedly. It seems somehow both bloated, and lacking in useful features.

It seems to be increasingly pitched at teams and businesses — the sort of audience Slack attracts. But RSS needs to be pitched at everyday individual users of the web who want to keep abreast of blogs and the like. That is the spirit of the web we have lost, and we need to return to.

Simplicity is a discipline, and not an easy one. However, by losing tons of bloat, we’d end up with a web that is much faster and more responsive than what we have now. And maybe we’d learn to prize that speed and that responsiveness.

We are all trapped in the “Feed”

Om Malik summarises the problem with the big social media companies whose algorithms are causing us to drown in junk content.

Many have forgotten, but services like Digg helped popularize the idea of what I call intellectual spam. Headlines, followed by vapid content, meant to attract the likes. Against such a backdrop, a decade ago, we all assumed that the rise of the personal web, shaped by individual data would result in signals that will help us dampen the noise. We thought that our systems would get smarter, learning from our behavior, and we would be able to separate signal from noise. And this would allow us to focus our attention on the meaningful and essential.

Unfortunately, the reality of capitalism and turned that dream into a big giant popularity contest, shaped by crude tools – likes, hearts, retweets, and re-shares. We have created systems that boost noise and weaken signals. Every time I tune into news and all I see is noise rising to the top. Whether it is YouTube or Instagram — all you see are memes that are candy-colored candy, mean to keep us hooked.

The cult of the complex

Jeffrey Zeldman becomes the latest voice to bemoan the increasing and unnecessary complexity of modern web development.

As a designer who used to love creating web experiences in code, I am baffled and numbed by the growing preference for complexity over simplicity. Complexity is good for convincing people they could not possibly do your job. Simplicity is good for everything else.

See also: Why the cruel culture of coding is damaging society