Archive — Google Maps

Designing Google Maps for motorbikes

Designing Google Maps for motorbikes

Some nice work from Google Maps on how they immersed themselves in their users’ world to understand how to improve Google Maps for motorbike users in places like Delhi and Jakarta.

The research team included engineers, UX designers, product managers, and marketing leads, all from different parts of the world. We met with two-wheeler drivers from Jaipur, Delhi, Bangalore, and Jakarta, in environments from bustling transportation hubs to kitchen tables in people’s homes. Our intention was to understand and relate to people in a way that felt authentic — we wanted to learn through immersion.

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How a Google Maps update lead to the promotion of fringe views

How a Google Maps update lead to the promotion of fringe views

Google Maps made a small tweak to its interface so that the fully zoomed-out view displayed as a globe, rather than the Mercator projection it use before.

Peter Gasston noticed that the angle many news publications found was to cover the reaction from flat Earthers.

This gave ad-funded publishers their opportunity to get some attention money: a simple product update isn’t a story, but a manufactured controversy is…

The result is that a manufactured controversy about a minor product update has given false equivalency to the fringe views of a small band of crackpots so everyone can get a few pennies in advertising revenue. This is the attention economy in action, and it’s rotten.

Remember that repeating a lie — even while you make clear that it’s a lie — makes people more likely to believe it’s true.

This is how the media works these days. And it explains a lot about what’s going on in the world right now.

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Google Maps’s moat

Google Maps’s moat

A brilliant analysis of recent improvements to Google Maps, and why Google is so far ahead of Apple.

Just two years after it started adding them, Google already had the majority of buildings in the US. And now after five years, it has my rural hometown — an area it still hasn’t Street View’d (after 10+ years of Street View).

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