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There is so much positivity in the digital world of media

As ever, Thomas Baekdal is brilliant and insightful on where traditional media companies are getting it so wrong. He compares the consistently negative focus of news outlets to successful YouTubers, all of whom are filled with “excitement and positivity”.

[I]t makes traditional journalists appear reactive, while digital natives appear proactive…

You can’t just be negative. You also have to give your readers hope and invite them to join you on a journey into a better future.