Archive — YouTube

Is tech too easy to use?

Maze

Is tech too easy to use?

Making the case that, sometimes, friction in design is a good thing.

Often, invoking the concept of friction is a useful way to obscure some larger, less savory goal. For Facebook, “frictionless sharing” was a thinly veiled cover for the company’s true goal of getting users to post more often, and increasing the amount of data available for ad targeting. For YouTube, auto-playing videos have sharply increased view time, thereby increasing the platform’s profitability. And for Amazon, tools like one-click ordering have created a stunningly efficient machine for commerce and consumption.

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There is so much positivity in the digital world of media

There is so much positivity in the digital world of media

As ever, Thomas Baekdal is brilliant and insightful on where traditional media companies are getting it so wrong. He compares the consistently negative focus of news outlets to successful YouTubers, all of whom are filled with “excitement and positivity”.

[I]t makes traditional journalists appear reactive, while digital natives appear proactive…

You can’t just be negative. You also have to give your readers hope and invite them to join you on a journey into a better future.

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