Archive — Behavioural science
Have you ever participated in a user engagement session designed for you to share your views, but felt that you weren’t properly included, or that your views wouldn’t be acted on? Fed up with bad surveys and poorly planned focus groups?
Most of us want to engage with our users and stakeholders. We all want to make sure our users have a voice in projects that will affect them. But the approach you take can have a major effect on the success or failure of your engagement.
There are some basic truths about human behaviour that we know from psychology and other social sciences. But in many projects, these basic truths tend to be ignored.
Read this post on my team’s blog for tips on how to avoid the pitfalls of poorly planned user engagement, and how to make user research effective.
Why hasn’t public opinion changed more over Europe?
For an issue that has (rather rarely in politics) been one of sustained public interest, with many twists along the way, it’s perhaps surprising that there hasn’t been greater movement, not even in the form of bouncing back and forth between pro and anti.
Mark Pack concludes:
…you need to move people at a deeper level than a recitation of facts about a technical policy detail.
Sadly, as much as we would like it to be, people’s minds aren’t changed by facts. Particularly on emotive topics like Scottish independence and Brexit.
For those of us who are rather keen on reality, it’s disturbing. So how can we influence people another way?