Archive — Behavioural science
Why hasn’t public opinion changed more over Europe?
For an issue that has (rather rarely in politics) been one of sustained public interest, with many twists along the way, it’s perhaps surprising that there hasn’t been greater movement, not even in the form of bouncing back and forth between pro and anti.
Mark Pack concludes:
…you need to move people at a deeper level than a recitation of facts about a technical policy detail.
Sadly, as much as we would like it to be, people’s minds aren’t changed by facts. Particularly on emotive topics like Scottish independence and Brexit.
For those of us who are rather keen on reality, it’s disturbing. So how can we influence people another way?