Archive — China

Chinese firms pile in to sponsor World Cup 2018 amid Fifa fallout

Chinese firms pile in to sponsor World Cup 2018 amid Fifa fallout

As Western firms have begun to desert Fifa due to the corruption scandal, Chinese firms have seized the opportunity to “to get their brands in front of billions of global eyeballs”.

It has been noted that companies are more willing these days to take a stand (see also ABC cancelling a sitcom because its star is racist). But this appears to be a western phenomenon.

Chinese firms seem to have no qualms around being associated with Fifa. Perhaps this is a dimension to keep an eye on as China becomes more and more important on the global stage.

This year’s Fifa World Cup provides a unique opportunity for little-known Chinese companies to get huge amounts of exposure to global consumers.

Comment

If you’re still shying away from using technology to improve customer experience – you’re doomed

If you’re still shying away from using technology to improve customer experience – you’re doomed

Some observations from Paul Taylor on digital experience in Myanmar, where internet usage has skyrocketed recently.

For three weeks I’ve not dealt with any paper, any spreadsheets, and very few emails. I’ve negotiated seven hotels, seven flights, taxi’s and boat trips through a mix of apps, increasingly powered by automation and artificial intelligence.

In some respects coming home seems like arriving in the third world, rather than coming from it.

It reminds me of stories about smartphone usage in China, which is totally different to the west.

Westerners try to use their phones like tiny PCs. But because many people in developing countries didn’t have widespread access to PC, they don’t have those mental models. As such, they take fuller advantage of the capabilities of modern mobile devices.

Comment