Archive — Digital transformation
On the incredible story about Hertz suing Accenture for a failed “digital transformation project”.
Alarm bells ring at the best of times when website redesigns are described as “digital transformation”. But to then completely outsource the product owner role — to the same management consultancy firm that was carrying out the redesign — underlines just how much the top brass seemingly didn’t get it.
Particularly important is this:
The private sector is NOT intrinsically better at these things than the public sector. Occasions like this and the TSB meltdown should never be celebrated but should surely be greeted by a wry smile by those of us who have been hearing about the incompetence of public service digital for years from some corners — and particularly why there was never any need to bring things in-house because all the expertise was with the big suppliers.
I would argue that this isn’t even just about digital. The idea that public sector organisations are inherently worse at anything than the private sector has long been spurious. Large organisations perhaps do find certain things more difficult — but in both the public and private sector.
Why you can’t outsource digital transformation — an open letter to the CEO of M&S
Digitally native organisations are becoming the norm, a necessity. Ring-fencing ‘digital transformation’ and throwing it over to be someone else’s problem simply won’t work.
I’m having a ‘digital transformation’ right now
This is slightly inflammatory, but contains a lot of truth.
I was particularly struck by this point:
You will also find lots of high-level pieces about why ‘Digital Transformation’ matters — but very little in the way of relevant, reference-able case studies and practical advice about how to do it.
Although I would give mention to the case studies outlined in the New Reality.
10 things about transformation and change
Why transformation fails – and how to avoid it
A short but rip-roaring post about what needs to change about change.
If you step behind the rhetoric of transformation you’ll see it is usually about reinforcing existing business models rather than truly challenging them.