Archive — Graphic design

“The signs were completely radical”: Margaret Calvert looks back on her illustrious careerMatt AlagiahIt's Nice That

Illustration of Margaret Calvert

A wonderful interview with Margaret Calvert, who worked with Jock Kinnear on my favourite design — the system of UK road signs.

If you look on Wikipedia, it says we were “responsible for some of the road signs”. We weren’t – we were responsible for thinking out an entire system as well as designing how it was to be, the arrangement of the information and the pictograms that followed. It wasn’t just “some road signs” – that is such an understatement!

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Live well for less

Sainsbury's own brand packaging for trifle sponge cakes

Live well for less

Present&Correct has noticed that the Sainsbury’s own brand packaging archive is now available online.

I did snap up a copy of Jonny Trunk’s Own Label book when it came out. It features a wealth of Sainsbury’s own brand packaging from the 1960s and 1970s. The period marks a shift towards a more experimental, modernist approach to packaging design, “completely different from what had gone before,” according to Jonny Trunk’s foreword.

I find this sort of thing fascinating, because it’s almost telling a social history by stealth. It’s an insight into everyday life in mid-century Britain. When you turn the page and see packaging for broken eggs, you’re not just seeing a history of graphic design.

It’s one of the reasons why I also really enjoy visiting the Museum of Brands.

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You’re so intelligent

You’re so intelligent

This is an 11 year old article that has just recently come to my attention, but it resonates today. It describes how graphic designers have protested about being seen as the ones that make it pretty; how they have sought to be given more respect, as if being tickled in the tummy.

I found myself at a design conference listening to still another demand that clients give us designers that coveted place at that legendary table where all the big decisions are made. Sitting next to me was one of my favorite clients, someone I treasure for her levelheadedness and good humor. “I’ve spent hours at that table,” she whispered to me. “It’s not that great, you know.”

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