Jobs to be done

Article — 4 February 2025 — 1,406 words

There’s no such thing as a technology problem

Business — Social science — Society — Technology — Web

Information has become the forgotten half in “information technology”. Tech companies are struggling because they aren’t focusing on the human problems they need to solve.

Article — 2 July 2021 — 1,431 words

Pace layers in experience design — Stabilise innovation by understanding people’s needs

Social science — Society — Technology — User experience

Innovation falls flat when it doesn’t respond to a human need. Use human-centred approaches to understand people’s fundamental motivations and needs. These are the stabilising forces for innovation.

Article — 22 February 2017 — 633 words

How to improve your job stories

Digital — Media — User experience

This month’s digital design digest features a couple of articles about getting the most out of job stories. Plus, promising news from the world of CSS, how the Guardian is increasing its subscriber numbers, and where government goes wrong with digital transformation.