Jobs to be done

Archive — Jobs to be done

Pace layers in experience design — Stabilise innovation by understanding people’s needs

Innovation falls flat when it doesn’t respond to a human need. Use human-centred approaches to understand people’s fundamental motivations and needs. These are the stabilising forces for innovation. Read full article

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How to improve your job stories

Job story format: When [_] I want to [_] so that [_]

This month's digital design digest features a couple of articles about getting the most out of job stories. Plus, promising news from the world of CSS, how the Guardian is increasing its subscriber numbers, and where government goes wrong with digital transformation. Read full article

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About Duncan Stephen

I am a user experience manager based in Edinburgh. My background in social science helps me understand what makes people tick. My work helps people adopt human-centred approaches* to their work.

Email ⟶ contact@duncanstephen.net

More about me and my work