Archive — Organisations
The second of my two posts on my work team’s blog about UCD Gathering, the remote conference I attended in October.
This blog post covers the third theme I wanted to highlight: how we can better demonstrate the business impact of human-centred approaches.
What’s worse than design by committee? Design system by committee.
A useful guide for those of us trying to push user research forward in our organisations.
It is human nature to add things, making them more complex. This feels like you’re doing something, but actually you’re probably making the situation worse.
We see this in web design. People like adding pages to their websites because it feels productive. But actually, the most effective websites are the ones with fewer, simpler pages.
The same can be true for any design, including the way we structure our work.
We often anchor around the wrong thing. That’s why some big institutions have no chance — they are hit by random plans and transformations rather than anchoring around purpose and iteration.
This piece builds on the idea that there is no such thing as neutral data, and combines it with the fact that humans are naturally drawn towards stories.
The problem is, data isn’t simple or neutral or even factual. The best data needs explanatory stories. The human mind is a story processor, and to understand something is to know a good story about it.
How design can be used instead of traditional change management methods.
In the same way that design-led change isn’t just about hiring designers, it also shouldn’t be thought of as a specialist or localised resource (like a design team). Creativity and thinking about design as a state of mind is more a competence that should be part of the fabric of every 21st-century organisation.
My thinking on this has changed a lot over the years. In the past I might have thought that having a strong design team was the way forward. But that’s just creating another silo.
Now I see the real job as finding ways to empower the entire organisation to think like a designer, and help them make the right decisions for the right reasons.
I especially like the points this article makes about why design needs to go beyond digital.
Even though I have worked primarily in digital teams, I have always believed in making things better not just digital. In health especially, we need to remember that people are complex human beings in a whole variety of circumstances and not simply a collection of user needs.
More food for thought as I begin thinking more about how we need to move beyond individual user needs and design for something that goes beyond that.
A reminder why finding the right problem is often more important than finding the right ideas.
[M]ost of our organisations don’t suffer from a lack of ideas, they suffer from a lack of process that identifies the ideas worth having…
Creativity is not innovation. Creativity is a prerequisite for sure. Innovation, however, is the practical application of creativity.
6 mistakes that prevent UX teams from having boardroom influence
A good list of don’ts when you’re trying to set up an effective user experience function.
In particular, the pitfalls of “cargo cult usability” could do with being more widely understood. But I also enjoyed this point about being too insular.
Newly formed UX teams have a tendency to quickly turn inwards and focus heavily on their own practices, tools and methods: heads down, working in a vacuum, doing great work that doesn’t actually influence anything. As a result, we hear frustrated stakeholders say things like: “I don’t involve the UX team because they always seem too busy”. We’ve even heard UX team members themselves complain that, “We’re so busy and so mired in the day-to-day that we don’t have time to work alongside the development team.”
This reminds me of the (hilarious but true) story of the Staffordshire UK bus company. In 1976 it was reported that the buses on the Hanley to Bagnall route were not stopping to pick up passengers. People complained that buses would drive right by long lines of waiting passengers. The complaints prompted Councillor Arthur Cholerton to make transport history by stating that if the buses stopped to pick up passengers it would disrupt the timetable!
The problem with professionals
Paul Taylor argues that the professional class will bring about its own demise. He notes that organisations appear to be becoming more, not less, siloed (“whole sectors are still just talking to themselves”). Moreover, this “disconnection” is visible to the general public, who catch glimpses of this behaviour on social media.
A couple of weeks ago I was on holiday flicking through Instagram. By complete chance, the algorithm had placed two photographs directly above each other.
- Firstly was the imposing black husk of Grenfell Tower – a monument to the dead and ignored.
- Next to it was a picture from a sector awards ceremony, with a champagne bottle placed in front of some happy smiling ‘professionals’, celebrating how good we are at engaging communities.