The amazing psychology of Japanese train stations

How Japan uses behavioural science (nudge theory) to keep its railways flowing efficiently.

Tokyo is home to the world’s busiest train stations, with the capital’s rail operators handling a combined 13 billion passenger trips annually. Ridership of that volume requires a deft blend of engineering, planning, and psychology. Beneath the bustle, unobtrusive features are designed to unconsciously manipulate passenger behavior, via light, sound, and other means. Japan’s boundless creativity in this realm reflects the deep consideration given to public transportation in the country.

How can we incentivise the digital world to make safer services?

How regulation came to be in railways, engineering and cars — and what this tells us about how digital services may be regulated.

Trigger points for regulation have varied depending on the field, the period of history and the country. However, the thing all these triggers have in common is a change in attitudes. People need to demand change to incentivize companies to make their products and services safer.