Human-centred decisions
It’s fashionable to dismiss rational choice theory out of hand. But contrary to what you may have been told, aspects of rational choice theory can still be helpful in understanding the world. And I find it a useful way to think about user experience.
Last week I attended the Public Sector Design Community Meet-up. Attendees were invited to share a book, podcast or talk that has influenced or supported their career.
I thought I had joined the many people who don’t use their degrees in their careers. But I have come to realise that my degree in social science has been absolutely vital to my web design work.
