Archive — Research

Keeping it weird

Keeping it weird

Or, more accurately, stopping it being weird. This refers to the problem that most psychology research is conducted on people that are western, educated, industrialized, rich and democratic.

Tim Kadlec considers the implication this has on our understanding of how people use the web.

We’ve known for a while that the worldwide web was becoming increasingly that: worldwide. As we try to reach people in different parts of the globe with very different daily realities, we have to be willing to rethink our assumptions. We have to be willing to revisit our research and findings with fresh eyes so that we can see what holds true, what doesn’t, and where.

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The 9 rules of design research

The 9 rules of design research

One of the hardest things about design or user research is convincing people that it actually needs to take place. That is especially maddening when working for an research organisation.

(Researchers themselves are sometimes the most reluctant to undertake user research before spending serious amounts of money on ineffective websites.)

So this snippet, among a series of useful rules of thumb, made me cheer. 🙌

If you’ve ever worked with a leader who was resistant to doing qualitative research as part of a million dollar project, ask yourself whether they would skip doing their own research before buying a $50,000 car.

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