Code – Duncan Stephen

Article — 20 October 2026 — 2,007 words

What you get is what you mean

Accessibility — Content design — Digital — Web

Standing for “what you see is what you get”, wysiwyg has become so ubiquitous that many people consider it a must-have for a writing environment. But it is leaving the integrity of content in tatters.

Article — 3 July 2026 — 1,193 words

Restoring the elements of user experience

Business — Human-centred approaches — User experience

Some human-centred practitioners have been consigned to increasingly superficial considerations. Artificial intelligence presents an opportunity for us to bring the focus back to the fundamentals that make our work important and successful.

Article — 2 July 2021 — 1,431 words

Pace layers in experience design — Stabilise innovation by understanding people’s needs

Social science — Society — Technology — User experience

Innovation falls flat when it doesn’t respond to a human need. Use human-centred approaches to understand people’s fundamental motivations and needs. These are the stabilising forces for innovation.

Article — 12 May 2021 — 1,268 words

Why content is more important than code

Accessibility — Content design — Information architecture — Technology — User experience

…and what I don’t mean by that.