Lean UX

Article — 10 August 2022 — 1,525 words

Nudge in human-centred approaches

Economics — Service design — User experience

There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

Article — 9 April 2018 — 1,218 words

Bringing focus to our findings — Continued user research for the API Service

Service design — User experience — User research

Work: API Service user research

Adapted from a post originally published on the University of Edinburgh Website and Communications blog. Having developed a detailed picture of users’ needs when working with APIs, we used workshops to bring focus to the findings and prioritise next steps for the API Service. In the first phase of user research for the API Service […]

Article — 9 October 2017 — 383 words

Nobel economics prize: Richard Thaler and behavioural economics

Digital — Economics — User experience

Richard Thaler has won the Nobel economics prize for his work in behavioural economics. Knowing about this area is essential if you are a designer, to help you gain an understanding of what makes people tick.

Article — 8 September 2017 — 1,003 words

Using interviews to gather insight from remote stakeholders

Business — User experience — User research — Web

Work: The University of Edinburgh

Adapted from a post originally published on the University of Edinburgh Website and Communications blog. We were recently involved in a project to support ESPA (Ecosystem Services for Poverty Alleviation) in creating proto-personas to inform the redevelopment of their website. ESPA is an global interdisciplinary research programme based at Research into Results, a wholly owned […]

Article — 6 July 2017 — 1,076 words

Top tasks management — How to continuously measure your website’s success

User experience — Web

Work: The University of Edinburgh

Adapted from a post originally published on the University of Edinburgh Website and Communications blog. I had an opportunity to attend a masterclass held by Gerry McGovern, the pioneer of top tasks — a key user research methodology that has been used by our team for ten years. For me, as a new member of […]