The hunt for missing expectations

Jared Spool tells the story of a bookkeeper who became frustrated using Google Sheets because it didn’t have a double underline function.

To keep [usability] testing simple and under control, we often define the outcomes we want. For example, in testing Google Spreadsheet, we might have a profit and loss statement we’d want participants to make. To make it clear what we were expecting, we might show the final report we’d like them to make.

Since we never thought about the importance of double underlines, our sample final report wouldn’t have them. Our participant, wanting to do what we’ve asked of her, would unlikely add double underlines in. Our bias is reflected in the test results and we won’t uncover the missing expectation.

He suggests interview-based task design as a way of finding these missing expectations. Start a session with an interview to discover these expectations. Then construct a usability test task based on that.

I recently ran hybrid interviews and usability tests. That was for expediency. I didn’t base tasks on what I’d found in the interview. But it’s good to know I wasn’t completely barking up the wrong tree. I plan to use this approach in future.

Does benchmarking really save companies from failure?

Why comparing yourself against your competitors often leads to mediocrity.

Best practice and benchmarking are often just a race to be first at being average. The chances of someone else’s best practice working in a different environment is unlikely.

Not only is it unlikely but the very act of best practice and benchmarking can drive standards down. It encourages all organisations to think alike. At sector level it creates groupthink, and we all know groupthink is the avowed enemy of innovation.

UK’s worst-selling map: The empty landscape charted by OS440

The story of Glen Cassley and Glen Oykel, the country’s least-popular Ordnance Survey map.

On my visit last week, Dave Robertson and I strolled through these wonders that were only intermittently blighted by rain or midges. We met only one set of fellow walkers – who looked aghast when I explained that I would be writing about the region. “Please don’t let everyone else know about this place,” they pleaded.

It’s a bit surprising and disappointing that the ten least popular Ordnance Survey maps are all of areas in Scotland. I’m not so sure about Kilmarnock and Irvine, but Glen Cassley sounds like it might be worth a visit.

Open office plans have a surprising effect on communication at work

More on the seemingly negative effects of open plan offices.

When forced to share space, humans behave much like swarms of insects. This has appeared to be true in a range of contexts, the authors note, citing studies involving the US Congress, college dormitories, co-working spaces, and corporate buildings.

However, as far as we’re aware, hornets and wasps are not as psychologically and socially complex as people. For instance, they do not regularly switch between their front-stage self and back-stage self, managing the impression they’re making, per a longstanding theory about humans.

See also: It’s official: Open plan offices are now the dumbest management fad of all time.

These classic BBC Two idents designed by Lambie-Nairn have now been retired — but not for the first time.

They were first replaced in 2001 by the Personality idents, which (despite the name) were actually rather insipid by comparison. Then came the downright dull Window on the World idents.

Lambie-Nairn’s idents returned in 2014. But they were originally developed in 1991. At the time, they were credited with transforming wider perceptions of the channel. It had been seen as dull and worthy, but became arty and exciting.

27 years is a hell of a long time for these idents to last, especially considering the subsequent shift to widescreen, then HD broadcasting. They have pretty much stood the test of time.

Later idents in the set became more complex and less focused. But I am especially fond of the very original idents from 1991, which were particularly pure and striking. The use of the Gill Sans 2, coloured with viridian, and backed with ethereal music, is such a simple idea, yet it was employed with remarkable versatility.

Why the future of data storage is (still) magnetic tape

A fascinating and entertaining piece about why tape is still used so much for data storage. I sort of knew that tape was still used a lot, but I didn’t know why, and I assumed that it was a legacy thing. This article taught me otherwise. And the security benefits are particularly interesting.

It’s true that tape doesn’t offer the fast access speeds of hard disks or semiconductor memories. Still, the medium’s advantages are many. To begin with, tape storage is more energy efficient: Once all the data has been recorded, a tape cartridge simply sits quietly in a slot in a robotic library and doesn’t consume any power at all. Tape is also exceedingly reliable, with error rates that are four to five orders of magnitude lower than those of hard drives. And tape is very secure, with built-in, on-the-fly encryption and additional security provided by the nature of the medium itself. After all, if a cartridge isn’t mounted in a drive, the data cannot be accessed or modified. This “air gap” is particularly attractive in light of the growing rate of data theft through cyberattacks.

It’s time to say goodbye to Twitter

sonniesedge on taking a break from Twitter.

That cross-pollination of views that you might never have heard before is still Twitter’s amazing core feature. I learned so much about intersectional justice from the people on it. I heard disabled people’s voices. I saw the world from the point of view of women of colour. I saw political issues that I’d never been aware of before.

But lurking behind those vitally interesting points of view is a host of people ready to push the kindness of humanity through the mincer with their keyboards.

When I decided to reduce my use of social media, I expected that I wouldn’t miss Twitter. Its tendency to generate more heat than light is a great detriment.

But even while I don’t post so often on Twitter, I found that I still get some enjoyment from reading Twitter, and I still turn to it a few times a day. In comparison, giving up posting to Facebook has been a piece of cake, and I don’t remotely miss having Instagram on my phone. But Twitter still seems to bring me value, despite its problems.

The web I want

Why developers’ obsession with using complicated JavaScript to deliver some text to users needs to stop.

I made my first website about 20 years ago and it delivered as much content as most websites today. It was more accessible, ran faster and easier to develop then 90% of the stuff you’ll read on here.

20 years later I browse the Internet with a few tabs open and I have somehow downloaded many megabytes of data, my laptop is on fire and yet in terms of actual content delivery nothing has really changed.

Smart voice assistants and smart homes — from the past

A really enjoyable piece on the history of smart home devices, and how Google Home and Alexa aren’t such new ideas. The video is well worth a watch, particularly because it demonstrates 1970s technology from Pico Electronics in Glenrothes! It’s amazing to see it work so well.

The point of Thomas Baekdal’s piece here is to demonstrate how trends aren’t new, but they emerge over a long period of time. It reminds me a bit of Gartner’s hype cycle, and a recent Nile webinar about how to employ foresight to understand emerging trends. Not to forget the Nielsen Norman Group research demonstrating that intelligent assistants still have horrible usability problems.

The future of SEO has never been clearer (nor more ignored)

I don’t always pay attention to SEO stuff, but I found this analysis of trends in search interesting. It seems that search engines are sending less and less traffic to websites. It’s interesting to compare this trend to the original Google ethos, which was that wanting to keep people on your own site was crazy. But that’s where Google seem to be now.

Much like how today I’d take 10 email subscribers to my newsletter over 1,000 Facebook “likes,” I think in the future, we’d all much rather have 10 Google searches for our brand name than 1,000 Google searches for phrases on which we’re trying to both rank and compete for a click against Google themselves.

Stop building for San Francisco

Realising that forcing websites to go HTTPS makes them more inaccessible for people with poorer connections was a penny dropping moment for me.

But this article takes the argument a bit broader.

First of all, you need to understand who your audience is, as people. If they’re genuinely wealthy people in a first world city, then you do you. But for people in rural areas, or countries with less of a solid internet infrastructure, failing to take these restrictions into account will limit your potential to grow. If you’re not building something that is accessible to your audience, you’re not building a solution for them at all.

You ≠ user.