Marry data science with user research — ethical design depends on it — Tony Ho Tran — dscout

Why do unethical products keep being designed? According to Ovetta Sampson, it’s because of an unnecessary disconnect between user researchers and data scientists.

…it’s easier to say, “I’m just the engineer” or ”I’m just the numbers guy.” It allows us to divorce ourselves from the responsibility of what that data can do to people.

See also: ‘What’ means nothing unless you know ‘why’