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Predictions for digital and social marketing in 2018

Gary Andrews with some thoughts on what we might see in the coming year in the digital and marketing worlds.

There are lots of astute points here, not least on the hot potato of the moment: relationship between the tech giants and publishers.

One phrase that has been bandied around a lot towards the end of 2017 has been from publishers proclaiming their “pivot to readers”. At a basic level, this is the publisher’s way of saying we’ll no longer be beholden to platforms like Facebook and Google and will concentrate on building our own brand through focusing on our core readership instead.