Archive — Publishing
How the Guardian finally started making a profit, in three steps.
With a functionally infinite supply of free news available, the relationship your reader has to you has to be a lot more like the one public radio listeners have with their favorite station. They’re not buying access; they’re supporting a cause.
I’d also add that the Guardian has one major advantage over almost every other publisher in the world. They uniquely decided not to go down the rabbit hole of autoplaying videos, pop-up adverts, and other infuriating ways of getting in the way of what the readers actually came for.
This week I visited the Scotsman website, and one of the ads inserted a nasty redirect that my browser told me was taking me to an untrustworthy site. There are lots of news sites that I simply can’t trust for this reason. The Guardian is one I can still trust.
No, we don’t really care about your privacy
“We value your privacy” have been the hollowest words of 2018. I am instantly suspicious of any website that displays a flashy pop-up about privacy. Like a small man with a fancy car, it looks like they’re compensating for something.
It’s what happens when you want to be seen to be GDPR compliant, rather than actually GDPR compliant.
Are we designers shamelessly good at self promotion?
An analysis of content about design — why people write it, how they look for it, and why it needs to be better.
Last year, we published and shared 4,302 articles and links with the community …
That’s a lot of links.
Most of them 5-minute Medium articles.
Not as thorough as we would like them to be.
Not deep at all.
Not as honest as our industry deserves.
This makes me wonder if my own approach — blogging daily with a link to and short remark about a 5 minute read — is wrong.
We definitely need to find more ways to write and think more deeply about design, and spend less time with superficial, self-promotional clickbait.
See also: Platforms, agile, trust, teams and werewolves — on why we need to see more stories about failure.
Note — 2018-08-08
It’s no wonder newspaper websites are in trouble. Their latest scheme is to “lock” content by turning it into squiggles unless you watch at least 6 seconds of an advert. Needless to say, this is a horrible experience, and only makes it all the more likely that I’ll turn away from certain websites.
I’m afraid to say that I know I’m going to have a dreadful time any time I try to read anything on the Scotsman or any other Johnston Press website. Every time, I am bombarded with a cacophony of offensive adverts, which grind my computer to a halt. And when they deign to show me the content I came for, more often than not it’s badly written, and clearly a rush-job by a stressed-out writer being made to churn out any old crap in the name of volume.
Why would I bother following a link to the Scotsman website again?
The media vs tech battle that nobody can win
Yet again, Thomas Baekdal has a genuinely informative and enlightening take on the turf war the media is trying to wage against tech companies.
Essentially, traditional media and technology are trying to solve a similar problem — but from different directions.
We accept that newspapers can’t cover everything in exchange for a demand for higher quality reporting for the things they do pick. And we accept that, on channels such as YouTube, we will always be able to find the occasional piece of bad content, in exchange for the flexibility and the wealth of things that we can see.
It strikes me that we need to have both. We already knew that good journalism and high-quality media products will always exist. But they need to focus on making those high-quality products rather than constantly reacting in counter-productive ways to the perceived threat of technological change.
Publishers haven’t realised just how big a deal GDPR is
With the media still consumed with scrutinising Facebook, Thomas Baekdal once again points out that it is the media who appear to be less prepared to deal with privacy trends and comply with new regulations like GDPR.
It’s interesting that Thomas Baekdal has emphasised that this is not only important for compliance. But because it is becoming a fundamental expectation.
He notes the clear changes that Google and Facebook have made in reaction to GDPR. In contrast to publishers.
I have yet to see any publisher who is actually changing what they are doing. Every single media site that I visit is still loading tons of 3rd party trackers. They are still not asking people for consent, in fact most seem to think they already have people’s consent…
Unsexy fundamentals focus: User experiences that print money
An extraordinary example of someone trying to give a publisher a lot of money — and the publisher making that experience as difficult as possible.
I’ve said before that I don’t have much sympathy for most publishers who are struggling. This is one example of exactly why many of their struggles are largely their own fault.
It beggars belief that a publisher should make it so hard to buy their product online. Many of them have a long hill to climb.
Google Chrome’s now blocks dodgy ads by default. Which is great for Google
An interesting piece on the conflict of interest surrounding Google’s move to block the worst ads in Google Chrome.
I might have more sympathy for the publishers if they hadn’t systematically destroyed their own websites with terrible ads, reducing the trust of their readers, and giving the web a bad reputation as a result.
Predictions for digital and social marketing in 2018
Gary Andrews with some thoughts on what we might see in the coming year in the digital and marketing worlds.
There are lots of astute points here, not least on the hot potato of the moment: relationship between the tech giants and publishers.
One phrase that has been bandied around a lot towards the end of 2017 has been from publishers proclaiming their “pivot to readers”. At a basic level, this is the publisher’s way of saying we’ll no longer be beholden to platforms like Facebook and Google and will concentrate on building our own brand through focusing on our core readership instead.
Publishers find Google AMP loads too fast for ad views
For an insight into just how much of a mess publishers find themselves in, look no further than this article.
In effect, the user experience is almost too good, with content loading so fast that people scroll past the ads before they’ve been able to load, resulting in ads that aren’t deemed viewable…
“There are a variety of issues around AMP with ads, and the fact that AMP [editorial content] loads ‘too fast’ is definitely among them,” said a publishing exec.
For too many years, publishers have been actively making the user experience bad. When your business model is to make things harder for your customers, it’s time to radically rethink.