Linknote — — 130 words

Business — Human-centred approaches

The return on investment of design-led change — David Ayre — FutureGov

How design can be used instead of traditional change management methods.

In the same way that design-led change isn’t just about hiring designers, it also shouldn’t be thought of as a specialist or localised resource (like a design team). Creativity and thinking about design as a state of mind is more a competence that should be part of the fabric of every 21st-century organisation.

My thinking on this has changed a lot over the years. In the past I might have thought that having a strong design team was the way forward. But that’s just creating another silo.

Now I see the real job as finding ways to empower the entire organisation to think like a designer, and help them make the right decisions for the right reasons.

Linknote — — 88 words

Service design — User experience — User research

Work:

Interviews with students to understand users’ needs and contexts around Learn — Website and Communications Blog

Foam board summarising insights from interviews with students

Summarising the key findings from a set of user interviews I conducted with students on their needs around accessing course materials digitally. Just one of the strands of the Learn Foundations project, which I still have much more to write about.

After analysing and synthesising the insights gathered through the interviews, we built up a picture of how and why students’ experience with Learn varies throughout the year as students attempt to complete different tasks. This is presented as a semester in the life of students using Learn.

Linknote — — 81 words

Business — Service design

Comparing service design and business design — Ben Holliday

Business design can be very different to service design if it’s focused on the wrong things. But Ben Holliday notes:

Service design is business design when we focus on and care about designing for both internal staff and external user experience together as front and back stage of how a service works.

All too often business design is narrowly self-serving. If it’s not focused on ultimately improving things for your users or customers, it will do damage in the long run.

Linknote — — 90 words

Business — Digital — Human-centred approaches

Building a design team from scratch in a large and complex organisation — Simon Dixon

I especially like the points this article makes about why design needs to go beyond digital.

Even though I have worked primarily in digital teams, I have always believed in making things better not just digital. In health especially, we need to remember that people are complex human beings in a whole variety of circumstances and not simply a collection of user needs.

More food for thought as I begin thinking more about how we need to move beyond individual user needs and design for something that goes beyond that.

Linknote — — 173 words

Business — Web

Khoi Vinh on how his blog amplified his work and career — Own Your Content

Khoi Vinh illustration

An interview with Khoi Vinh on the benefits of blogging.

Blogging has always been pivotal to my career. When I was offered my first ‘proper’ job as a web editor at the University of St Andrews, I only really had my blog to speak for. Yet it was enough to get my name out there, and to enable me to develop web skills.

Since then, I’ve had less and less spare time. Now it’s a huge challenge to find the space for myself to blog.

I’d done well last year by publishing something every day. But recently I fell off the wagon. So this line from Khoi Vinh’s interview stood out to me:

> I think you’ve just got to do it consistently, repeatedly, and you’ve got to be undeterred by the time it requires and the inconvenience in your life that it generates.

I’ll try to be more tolerant of that inconvenience. It will probably pay off in some way I can’t imagine just now, like it did 10 years ago.

Linknote — — 102 words

Content design — User experience — Web

Encouraging self-service through improving content at the University of Edinburgh — Lauren Tormey — GatherContent

Diagram demonstrating process of continuous improvement

My awesome colleague Lauren Tormey wrote this blog post about a brilliant project she’s been involved in. She has been collaborating with our Information Services Helpline to reduce unnecessary support calls by iteratively improving content with a regular cycle of usability testing.

> Over two summers, we had done work to improve content related to getting a student ID card. This was another case of turning long pages with giant paragraphs into concise step-by-step pages.
>
> From July to September 2017, the IS Helpline received 433 enquires related to student cards. For this same period in 2018, they received 224, so the figure nearly halved. I repeat: halved.