Good writing and analytics don’t mix

If you want to be a good writer then you can’t worry about the numbers. The stats, the dashboards, the faves, likes, hearts and yes, even the claps, they all lead to madness and, worst of all in my opinion, bad writing.

Recently I have been thinking a bit about what stats trackers I should be running on my blog, particularly in light of GDPR. I currently run three, and I wonder if I should cut this back.

Robin Rendle’s blog post has got me wondering further if it’s just a bad idea to worry about — or even be aware of — how many people are reading.

It’s always tempting to look at the stats. But I also know that the most-viewed posts are not the highest quality ones. So perhaps it’s better to focus on improving something other than the numbers.

See also: Escaping Twitter’s self-consciousness machine, on what happens when you remove all metrics from the Twitter interface.

Adapted from a post originally published on the University of St Andrews Digital Communications team blog. The University of St Andrews prototype homepage aimed at external audiences has been unveiled this week. It is the outcome of over a year of work. It has been an eventful year for the digital communications team. One year […]

Adapted from posts originally published on the University of St Andrews Digital Communications team blog. This month I attended the Institutional Web Management Workshop at Northumbria University. The conference, aimed mainly at university web managers, has been running for 18 years. The theme of this year was rebooting the web, after a participant at last […]