Linknote — — 43 words

Service design — User experience

Work:

Demonstrating the impact of human-centred approaches — Further reflections from the UCD Gathering conference — Website and Communications Blog

The second of my two posts on my work team’s blog about UCD Gathering, the remote conference I attended in October.

This blog post covers the third theme I wanted to highlight: how we can better demonstrate the business impact of human-centred approaches.

Linknote — — 81 words

Business — Service design

Comparing service design and business design — Ben Holliday

Business design can be very different to service design if it’s focused on the wrong things. But Ben Holliday notes:

Service design is business design when we focus on and care about designing for both internal staff and external user experience together as front and back stage of how a service works.

All too often business design is narrowly self-serving. If it’s not focused on ultimately improving things for your users or customers, it will do damage in the long run.

Linknote — — 98 words

Media — Music — Technology — User experience

Annoying online ads cost business

Results from a study of users of Pandora has quantified the effect of shoving adverts in users’ faces. As part of the experiment, a section of users were served fewer ads than normal, and another section were served more ads than normal.

…after 1.5 years of being exposed to the experimental conditions, people did use the service more, the fewer ads they were served. At the end of the experiment:

  • The low-ad group listened for 1.7% more hours weekly than the control group.
  • The high-ad group listened for 2.8% fewer hours weekly than the control group.

Linknote — — 111 words

Digital — Media

Guardian Media Group digital revenues outstrip print for first time

The company’s annual report, which covers the 12 months to April 2018, shows the Guardian website attracted an average of 155m monthly unique browsers, up from 140m the year before, with an increased focus on retaining regular readers rather than chasing traffic by going viral on social networks.

Digital revenues — which include reader contributions and online advertising income — grew 15% to £108.6m, as income from the print newspaper and events business fell by 10% to £107.5m.

Could it be that — shock horror — focusing on quality rather than vapid clickbait is the sustainable business model journalism was looking for all along?

Linknote — — 219 words

Economics — Politics — Social science

If you say something is “likely”, how likely do people think it is?

Very interesting analysis of how people perceive what probability is meant by phrases such as “likely” or “real possibility”. It turns out there is a lot of scope for misinterpretation.

However I would quibble with the following:

You are trying to assess the probability that the [product launch] doesn’t happen. The way to frame your bet might be: “If the product fails to launch, I receive $1 million, but if it does launch, I get nothing.”

Now imagine a jar full of 25 green marbles and 75 blue marbles. You close your eyes and select a marble. If it’s green, you receive $1 million, and if it’s blue, you get nothing. You know you have a one in four chance (25%) to get a green marble and win the money.

Now, which would you prefer to bet on: the launch failure or the draw from the jar?

An interesting thought experiment, but not quite true. People prefer to receive an amount of money sooner rather than later. So you’d still rather place the bet on the jar, even if you thought the probability of product failure was 25% — because you wouldn’t receive the money until the unspecified future date.

Thanks to my colleague Lauren Tormey for the tip.

Linknote — — 120 words

Human-centred approaches

You’re so intelligent

This is an 11 year old article that has just recently come to my attention, but it resonates today. It describes how graphic designers have protested about being seen as the ones that make it pretty; how they have sought to be given more respect, as if being tickled in the tummy.

I found myself at a design conference listening to still another demand that clients give us designers that coveted place at that legendary table where all the big decisions are made. Sitting next to me was one of my favorite clients, someone I treasure for her levelheadedness and good humor. “I’ve spent hours at that table,” she whispered to me. “It’s not that great, you know.”

Linknote — — 91 words

Digital — Human-centred approaches

The generous act of tunking

We found out that tunking (pronounced “toonking”) is a word this team uses for blunt critique, made with the intentions of the people on the receiving end uppermost in mind. It’s honest feedback.

The people doing the tunking don’t hold back. They say what they really think. They do this because they want the people being tunked to succeed.

I really like this. And it’s important to appreciate that giving honest feedback can be just as difficult as receiving it, if not more so.

Linknote — — 135 words

Politics

Research: Women ask for raises as often as men, but are less likely to get them

The theory that women are paid less because they are less likely to ask for a pay rise appears to be nonsense.

The bottom line of our study is that women do “ask” just as often as men. They just don’t “get.”

Even we were surprised by the results. We had expected to find less asking by the females. Instead, we found that, holding background factors constant, women ask for a raise just as often as men, but men are more likely to be successful. Women who asked obtained a raise 15% of the time, while men obtained a pay increase 20% of the time. While that may sound like a modest difference, over a lifetime it really adds up.