Be usable, not consistent, not uniform

Consistency is often seen as a slam-dunk argument in favour of an initiative. But if you don’t know what you want to a design to be consistent with — and why — then consistency risks confusing your users.
Human-centred decisions
Consistency is often seen as a slam-dunk argument in favour of an initiative. But if you don’t know what you want to a design to be consistent with — and why — then consistency risks confusing your users.
Gov.uk is the darling of the digital profession. But now it has been described as the most hated website of all time. So what’s going on?