Archive — Strategy
If you can bear another article about whether non-designers should get involved in design work, this isn’t a bad one.
Designers — if you think strategic design is a realm reserved just for you, I’m afraid not.
Other professionals — if you think you can just pick up strategic design like any other general skill, then I’m afraid not.
…the best and most effective use and impact for many people, is actually just to incorporate design thinking techniques into their day jobs.
I have long held the view that user experience is best thought of not as a role, but as a mindset. That doesn’t mean there isn’t a place for professional designers and user researchers — there absolutely is. But anyone can adopt the techniques and set off on the journey to become more user-centred.
We should encourage more people to do so.
Strategic thinking with blog posts and stickers
There has been a lot of chat recently about the apparent decline in quality of Government Digital Service (GDS) blogs. That debate isn’t explicitly mentioned here by former GDS employee Giles Turnbull. But perhaps this is the blogging equivalent of a subtweet (a subblog?).
The idea is basically this: you think out loud, on your blog, over a long period of time. At least months. Probably years. Each new post is about one thing, and tells a single story of its own, but also adds to the longer narrative. Each new post helps you tell that longer, deeper story, and becomes another linkable part of the timeline.
This also feeds into the wider commentary surrounding the apparent (or perhaps merely hoped-for) resurgence in blogging this year.
I certainly find this a useful contribution in explaining the value of blogging. It must not be run through the traditional communcations department wringer. The whole point of blogging is that is by real people (not comms people), talking about their real experiences and even their mistakes.
If you only talk blandly about your successes, you’re not really talking.
Your strategy should be a hypothesis you constantly adjust
Why do strategies often “break down in the execution stage”? According to this study, it is often because big companies fail to learn from new information.
Staff on the ground will often fail to raise the alarm for fear of being blamed for failing to execute the strategy correctly. But often, the flaw was in the plan itself.
The Volkswagen diesel emissions case is one stark example:
VW’s culture — specifically, its executives’ lack of tolerance for pushback from people lower in the organization — seems to have played a major role in its diesel-emissions fiasco… VW leaders lost out on the opportunity to revisit and update the strategy. Meanwhile, engineers had developed software to fool the regulators — postponing the inevitable.
This article suggests taking a ‘strategy-as-learning’ perspective instead. It’s an approach that reminds me a lot of Lean UX methods.