Your organisation really needs to value qualitative data more than it probably does. Read full article
1 comment‘What’ means nothing unless you know ‘why’
Archive — Surveys
Dial in the feedback — Gregg Bernstein
Dial in the feedback — Gregg Bernstein
What scale should you use when you are designing a feedback survey? A scale of 1 to 9, 1 to 5, thumbs up / thumbs down? Gregg Bernstein here notes that (of course!) it depends. Useful advice.
Four in 10 think British culture is undermined by multiculturalism
Four in 10 think British culture is undermined by multiculturalism
This is so messed up, especially considering the concept of British culture is inherently multicultural.
Facebook, please just hire one normal person
Facebook, please just hire one normal person
After Facebook surveyed users asking what it should do about “a private message in which an adult man asks a 14-year-old girl for sexual pictures”, this is a hilarious history of other strange questions asked in surveys by Facebook.
Note — 2017-12-06
Twice this year I have been sent customer feedback surveys before I have even received the items, because they were delayed so badly. Arse, meet elbow.
If you’re interested, the guilty parties are Specsavers (my glasses took 6 weeks to arrive) and Currys PC World (I’m still waiting on my new Chromebook).
Ignorance is inevitable
A survey showed that the British public is "wrong about nearly everything". But the main lesson is not that so many people are stupid. It is that we are all ignorant, no matter how well-informed we like to think we are. Read full article
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