‘What’ means nothing unless you know ‘why’

Your organisation really needs to value qualitative data more than it probably does.
Human-centred decisions
Your organisation really needs to value qualitative data more than it probably does.
A survey showed that the British public is “wrong about nearly everything”. But the main lesson is not that so many people are stupid. It is that we are all ignorant, no matter how well-informed we like to think we are.