I have a problem with cutesy copy, particularly when it comes to error messages. I understand that they are trying to be friendly and personable, but it’s usually not what the user wants or needs. Often, a friendly error message just leads to more confusion.

Dialogue box: "Well, this is embarrassing. Firefox is having trouble recovering your windows and tabs. This is usually caused by a recently opened webpage."

Take Firefox’s “well, this is embarrassing”.

I was once asked for advice about this error message.

“Should I be embarrassed?”, I was asked.