Adapted from a post originally published on the University of St Andrews Digital Communications team blog. One of the biggest issues we have had to tackle while working on the new Study at St Andrews website is the entrance requirements and country information section. The website contained a Flash world map that was considered to […]

I have a problem with cutesy copy, particularly when it comes to error messages. I understand that they are trying to be friendly and personable, but it’s usually not what the user wants or needs. Often, a friendly error message just leads to more confusion.

Dialogue box: "Well, this is embarrassing. Firefox is having trouble recovering your windows and tabs. This is usually caused by a recently opened webpage."

Take Firefox’s “well, this is embarrassing”.

I was once asked for advice about this error message.

“Should I be embarrassed?”, I was asked.