How design can be used instead of traditional change management methods.
In the same way that design-led change isn’t just about hiring designers, it also shouldn’t be thought of as a specialist or localised resource (like a design team). Creativity and thinking about design as a state of mind is more a competence that should be part of the fabric of every 21st-century organisation.
My thinking on this has changed a lot over the years. In the past I might have thought that having a strong design team was the way forward. But that’s just creating another silo.
Now I see the real job as finding ways to empower the entire organisation to think like a designer, and help them make the right decisions for the right reasons.