Linknote — — 112 words

Media — Politics — Technology

Inside Facebook’s hellish two years — and Mark Zuckerberg’s struggle to fix it all

A very lengthy, but entertaining and informative, read about how everything went wrong for Facebook in the past two years, and why it is a mess of their own making.

While Facebook grappled internally with what it was becoming—a company that dominated media but didn’t want to be a media company—Donald Trump’s presidential campaign staff faced no such confusion. To them Facebook’s use was obvious. Twitter was a tool for communicating directly with supporters and yelling at the media. Facebook was the way to run the most effective direct-­marketing political operation in history.

Linknote — — 67 words

Culture — Economics — Technology

The dark art of stealing from self-checkouts

Anyone who pays for more than half of their stuff in self checkout is a total moron.

I have long wondered how much stealing goes on at self-checkouts. It turns out, quite a lot — but presumably not enough to make many retailers think twice about having them. What’s interesting is that many self-checkout thieves are apparently otherwise generally law-abiding.

Linknote — — 136 words

Digital — Media — Technology

It’s the (democracy-poisoning) golden age of free speech

You may think you’ve read it all from people complaining that the likes of Facebook are threatening free speech. But this is a genuinely smart, thought-provoking article on the wide-ranging ways society need to rethink its approach towards freedom of speech.

We are particularly susceptible to glimmers of novelty, messages of affirmation and belonging, and messages of outrage toward perceived enemies. These kinds of messages are to human community what salt, sugar, and fat are to the human appetite. And Facebook gorges us on them.

I have thought before that we need to start thinking about ‘eating your digital greens’. Which means being wary of processed content (processed through an algorithm, that is), and ensuring you seek out a balanced diet of content from different sources and perspectives.

Linknote — — 107 words

Media

Ed Yong: I spent two years trying to fix the gender imbalance in my stories

…I looked back at the pieces that I had published in 2016 thus far. Across all 23 of them, 24 percent of the quoted sources were women. And of those stories, 35 percent featured no female voices at all. That surprised me. I knew it wasn’t going to be 50 percent, but I didn’t think it would be that low, either. I knew that I care about equality, so I deluded myself into thinking that I wasn’t part of the problem. I assumed that my passive concern would be enough. Passive concern never is.

Linknote — — 88 words

Digital — Media

There is so much positivity in the digital world of media

As ever, Thomas Baekdal is brilliant and insightful on where traditional media companies are getting it so wrong. He compares the consistently negative focus of news outlets to successful YouTubers, all of whom are filled with “excitement and positivity”.

[I]t makes traditional journalists appear reactive, while digital natives appear proactive…

You can’t just be negative. You also have to give your readers hope and invite them to join you on a journey into a better future.

Linknote — — 73 words

Media — Technology — Web

Legends of the ancient web

Maciej Cegłowski considers the parallels between the early decades of radio, and the web. He notes how radio became a crucial propaganda tool for the fascists of the 1930s.

In less than four decades, radio had completed the journey from fledgeling technology, to nerdy hobby, to big business, to potent political weapon.

It’s a great history lesson. Read on to find the silver lining in his talk.

Linknote — — 109 words

Digital — Media

Predictions for digital and social marketing in 2018

Gary Andrews with some thoughts on what we might see in the coming year in the digital and marketing worlds.

There are lots of astute points here, not least on the hot potato of the moment: relationship between the tech giants and publishers.

One phrase that has been bandied around a lot towards the end of 2017 has been from publishers proclaiming their “pivot to readers”. At a basic level, this is the publisher’s way of saying we’ll no longer be beholden to platforms like Facebook and Google and will concentrate on building our own brand through focusing on our core readership instead.