Linknote — — 58 words

Social science — User experience — User research

Breakfast briefing — Behavioural science: Approaches to improve user experience — User Vision

Join me for a virtual breakfast session where you will learn about the links between behavioural science and user experience. We will also introduce some behavioural science frameworks and models you can adopt to improve your user research and design work.

It takes place online on Tuesday 7 March at 8:30am.

Update: Slides for this session are now available:

Article — — 1,698 words

Content design — User experience — Web

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Today I have started a new job. But while I’m looking forward, I have also been reflecting, as this moment marks my first real move away from higher education. Despite the differing natures of the three organisations I worked for, there were many parallels across them.

Linknote — — 110 words

Economics — Social science — User experience

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Nudge in user experience — Website and Communications Blog

Over the summer my user experience team at the University of Edinburgh had the wonderful opportunity to work with a Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

Working with a behavioural science specialist has brought things full circle for me. My first association with the University of Edinburgh was when I studied economics here for my undergraduate degree.

And it really is full circle, because this was my last blog post as an employee of the University of Edinburgh. I’ll publish more about that news shortly.

Linknote — — 81 words

User experience

Work:

From personas to behaviour modes — Website and Communications Blog

Lightbulb

This post on my team’s blog outlines why and how we have moved away from using personas to behavioural archetypes.

Existing personas had served the team well for over 10 years. But with our work to reimagine the future of our web services, and our attention turning to the development of a new Web Publishing Platform, we recognised that these old personas needed to evolve.

Now, our archetypes focus on people’s behaviours — who does what, how they do it, and why.